A Great All-around Tool
April 25, 2018
A Great All-around Tool
Score 9 out of 10
Vetted Review
Verified User
Overall Satisfaction with RavenTools
RavenTools is used in some way for all of our clients. We most frequently use it to create monthly reports, but also utilize its audit tool to keep track of client website performance.
Pros
- This is a great program for reporting to clients. There is easy integration for Adwords, Analytics, and Search Console.
- The keyword tracker feature allows us to monitor keyword rankings.
- The website audit tool helps us identify site issues in order to resolve them. We typically run this feature once a month for all of our clients.
Cons
- The analytics in the tool and the Google Analytics dashboard have been known to be out of sync, but this doesn't happen very often.
- The reports occasionally have glitches, such as overlap of different modules.
- The keyword tracking tool does not provide easy tracking of rankings over time.
- RavenTools helps us keep out clients in the loop, delivering concrete reporting that our clients can understand. Because of this, clients feel confident in our professional abilities and are much more likely to remain clients.
RavenTools is less expensive than other options such as Moz. While it doesn't offer the same degree of options as other tools, Raven can be a key component of any digital marketing campaign.
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