RavenTools : filling the Sweet Spot of Features and Affordability
December 20, 2018

RavenTools : filling the Sweet Spot of Features and Affordability

Jason Bean | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with RavenTools

I use RavenTools on a regular basis to provide clients a quick and easy to review summary of their website and social media analytics and engagement numbers. RavenTools allows me to easily and quickly pull in data analytics from various sources and efficiently combine them into a custom, white-labeled report that I then provide to my clients.
  • Centralize data points and resources to a single area and platform for easy access and review
  • Visually present data to customers without being overwhelming or cumbersome in data overload
  • Automate basic reporting and data consolidation to free up time for focusing on more strategic activities or executing desired plans and activities.
  • I really wish RavenTools provided additional reporting for other social media platforms, particularly right now... Instagram
  • If RavenTools could track and report on hashtag engagement across the social media platforms they already integrate with, that would also be a huge benefit.
  • Would be great if RavenTools could provide comparison data for reporting based on similar industry types or verticals
  • As previously stated, RavenTools has been able to fit into a sweet spot for me of affordability and features that have allowed me to continue being a customer for numerous years, back since the early days of the tool.
Many of the other tools I've tried have all usually had a particular segment or function that really sets them apart in that area. Many of these other tools are more expensive overall as well. RavenTools, for my business and client needs, has consistently provided the broadest range of acceptable functionality in areas while still remaining affordable for me.
The challenge I've frequently faced is finding a tool that fits a sweet spot of providing plenty of resources and functionality while also maintaining affordability for a small independent consultant like myself. Raven has been able to maintain that sweet spot for me for quite some time. Their customer service is also generally responsive and although it would be nice if they could move quicker on releasing some new and needed features, their price point still makes it very attractive compared to their other larger competitors.

RavenTools Feature Ratings

Keyword analysis
Backlink management
SERP ranking tracking
Page grader
Competitive analysis
Site audit / diagnostics
Site recommendations
Task management
Local SEO
Social SEO
Mobile SEO
Global SEO
Multi-domain support
Integration with web analytics tools

Using RavenTools

1 - There's only me in my business role where I most frequently use RavenTools. So, I'm using the tool both as Manager, Consultant and Content Creator.
1 - No advanced skills are really needed to support or use RavenTools on a regular basis.
  • Quick data collection and reporting to client
  • Quick optimization task identification and review
  • Quick link tracking and building for clients
I've yet to see another product that provides the feature set for the price point that RavenTools does. I'm open to giving other products a try if they come about, but generally expect RavenTools to develop and expand to continue meeting the market needs they cater too for their client's needs.