1. Home
  2. Financial Services CRM Systems
  3. Redtail CRM Reviews
  4. User Review of Redtail CRM
Redtail CRM will super charge your client tracking!
June 21, 2017

Redtail CRM will super charge your client tracking!

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Redtail CRM

I have worked in the financial technology industry for about 3 years, and I can honestly tell you that there are few tools better engineered, easier to use, and with more integrations than Redtail CRM. It can be used for most day to day CRM things like tracking investors and leads, but more importantly, they link with a ton of custodians and other software to display the high-level information that you might want to know about a client.
  • Client Profiles are amazing. I never realized how much time I wasted on hunting down context on clients.
  • Integrations with custodians, risk assessment software, retirement planning software. Everything you need is centralized here.
  • Fantastic customer service.
  • Would like to see more features for the LPL integrations.
  • A little buggy, but I'm knit picking here... no pun intended. As a cloud-based software, it is much more solid than alternative CRMs or other industry software. Not to mention the proprietary tools that are available to certain BDs (cough cough, they're all awful).
  • Ummm... maybe adding a little more flare to the pages... But again, knit pick. They can seem a little bland and boxy.
  • Track all relationships and status of leads.
  • Track relationships for current clients and how they are invested.
  • Have a quick, easy to read view of all your systems in one place (priceless).
  • Unified admin team.
  • Pays for itself. Integrate it into your daily routine.
First off. I have a love-hate relationship with Salesforce. It's a jack of all trades, master of none. That being said, maybe you run a bigger company and need different reports for different departments... It may make sense. To be 100% honest, I rejoice every day that I am free of it.

WealthBox is another great option. The biggest issue is that it does not integrate with our risk assessment software and our retirement analyzer.

There are a few other general CRMs like Zoho or Microsoft options, which are fine, but light on features.
Truly, the only scenario I could see Redtail CRM not being the best option is for teams of 50 or more (not a specific number). For all the things that Redtail does well for an advisor, you may feel the limitations if you are a corporation that needs to track things outside of the advisory world. That being said, you could probably still make it work, but you are less in the target demo for the design team at that point.

That being said, Redtail CRM is fantastic easy to use, super friendly, and way ahead of any competitors. I would suggest you set up a call with them or stop at their booth at a convention, they will tell you if they can't meet your needs.

Redtail CRM Feature Ratings