Overall Satisfaction with Salesforce Lightning
Salesforce Lightning is the updated version of Salesforce. It is a great CRM that is used by sales and marketing to manage accounts, leads, and outbound prospecting activity. All of our activity is logged through Salesforce. I find the UI of Lightning both sometimes a little easier and sometimes a little more difficult to use than the previous version.
- Great way to manage accounts
- Great way to see previous account activity on accounts
- Great way to track opportunities and deals in an account
- UI can be a little confusing as opposed to old version
- Overall, Salesforce can be challenging to navigate if you're a new user
- Increased Efficiency.
- Reduces redundant workflow.
- Couldn't imagine what life was like before a CRM!
I haven't honestly used other CRMs. I have worked at a company that didn't have a CRM and needed something. That was a nightmare! I was not involved in the decision to purchase SFDC.