Salesforce App Cloud -- the only CRM to use
February 26, 2019

Salesforce App Cloud -- the only CRM to use

Tyler Grudowski | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Overall Satisfaction with Salesforce Platform (formerly Salesforce App Cloud)

The Salesforce App Cloud is such a fantastic tool for managing your customers. I have actually used it for two separate jobs, both currently as well as back in college in the Undergraduate Admissions Office as a student ambassador. It is extremely helpful in keeping track of all your customers and their contact information.
  • The Salesforce App Cloud keeps track of so much different information, and lets me keep organized with all of our different customers.
  • I am able to run all kinds of different reports that show various demographics of my customers to help in figuring out different marketing approaches.
  • There is a huge help network that you have easy access to when trying to use features that I am unfamiliar with.
  • The email extension from Salesforce is fantastic. It shows you when people open your emails and other data about the email.
  • Some of the features that are in the cloud app are very hard to use and take a lot of work to figure them out.
  • The email extension frequently logs out by itself and I have to continuously log back in.
  • I wish there was a feature so that you could sync a Google contacts account to the Salesforce App Cloud.
  • It has saved us so much time not having to go through and enter our customers' information manually.
  • Salesforce makes it easy to create lists of people that you need to call or reach out to, and target ads and communication to them.
  • When the email plug-in is working properly, it makes it so easy to keep track of the statistics of your emails, like how many were opened and what links were clicked, etc. to get information about your emails.
Zoho is the only other customer relationship management system that I know of. I have never personally used it, but I have to say, every company that I know uses the Salesforce App Cloud instead. It seems to have fewer features and functions than Salesforce App Cloud, and is less powerful.
The Salesforce App Cloud is a fantastic tool for a department such as marketing and Human Resources. It also could be useful for educational purposes, such as a recruitment office for a university. Any time you need to keep track of interested parties and their demographics, the Salesforce App Cloud is definitely the way to go.