Perfect for Customer Engagement.
December 03, 2022

Perfect for Customer Engagement.

Anonymous | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Modules Used

  • MyBuys

Overall Satisfaction with Salesforce Marketing Cloud Interaction Studio

Salesforce Marketing Cloud helps me automate my marketing processes so that I can focus on more important tasks. It also allows me to monitor the digital behavior of my customers and capture referring sources so that I can make more informed decisions about my marketing campaigns. It also helps my customers by recommending products and services and triggering personalized messages, which helps me to provide a better customer experience. The A/B testing algorithms have helped me to a large extent to optimize my campaigns for better performance.

Pros

  • Pre-configured reports make it easy to get started with product.
  • Automated marketing to recognize customers and to trigger personalized messages.
  • Geo-location and referring source capture provide valuable insights.
  • A/B testing for maximum effectiveness.

Cons

  • Somewhat difficult for non-technical users.
  • Price is pretty expensive.
  • Difficulty in navigation, especially when setting up campaigns.
  • Automated marketing campaigns.
  • The ability to use predictive analytics to segment and target customers.
  • Track customer interactions and behavior across all channels.
  • Ability to A/B test customer journey.
  • The ability to create sophisticated rules to personalize messages has helped us to create sophisticated rules to personalize messages.
  • The ability to track customer journey performance at every stage helped us to track the performance of customer journeys and make improvements.
  • The ability to quickly build and deploy complex customer journeys without the need for coding allowed us to deploy customer journeys faster and with fewer resources.
Salesforce Marketing Cloud stacks up well against Adobe Campaign and Sendinblue. I found it to be a more robust and feature-rich platform than Adobe Campaign and Sendinblue.

Do you think Salesforce Marketing Cloud delivers good value for the price?

No

Are you happy with Salesforce Marketing Cloud's feature set?

Yes

Did Salesforce Marketing Cloud live up to sales and marketing promises?

Yes

Did implementation of Salesforce Marketing Cloud go as expected?

Yes

Would you buy Salesforce Marketing Cloud again?

Yes

Salesforce Marketing Cloud is particularly well suited for automated marketing that includes multiple touch points like email, SMS, etc., where we need to automatically send triggered messages to customers based on their behavior or recommend products by sending personalized messages. It is a great tool that allows us to easily create and manage campaigns and to track and analyze customer behavior in order to optimize the campaign.

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