Personalised Customer Engagement
June 07, 2023

Personalised Customer Engagement

Rafal Baran | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Modules Used

  • SAP Customer Identity and Access Management for B2C
  • SAP Customer Identity and Access Management for B2B
  • Customer Data Platform

Overall Satisfaction with SAP Customer Data Solutions

SAP Customer Data Solutions simplifies our B2C management by offering enterprise preferences management and permission and customer identity access management.we are abe to maintain accuracy of our customers data in all our divisions and make informed decisions by accurate data analytics.We are therefore able to understand every customer through powerful personalised engagement.
  • Unified customer data collection with easy analysising.
  • Perfect in tracking customer's activities helping to know their interest.
  • High data protection through international regulations compliance.
  • Integrations with marketing platforms simplifying marketing teams work.
  • Take too long to succeed in customisation.
  • Beginners have hard time to get used to all functionalities.
  • Perfect reaching potential customers through successful expropriation of their data.
  • Unprecedented breakthrough by customers engagement.
  • High bond between purchasers and vendors retaining.
SAP Customer Data Solutions is available 24.7.12.365 with real-time analytics and customising options and all security compliance.

Do you think SAP Customer Data Solutions delivers good value for the price?

Yes

Are you happy with SAP Customer Data Solutions's feature set?

Yes

Did SAP Customer Data Solutions live up to sales and marketing promises?

Yes

Did implementation of SAP Customer Data Solutions go as expected?

Yes

Would you buy SAP Customer Data Solutions again?

Yes

Easy to manage customer data maintaining all data security and regulations guidelines. Quick to make data based decisions by detailed anyltics from users habits. Easy and successful onboarding processes. Well laid customers engagement strategies network with all security compliance.
Unified database for multiple applications. Increase in field operations(marketing opportunities).

SAP Customer Data Solutions Feature Ratings

Account Scoring
8
Customer Data Governance
9
Data Connectors
8
Data Enhancement
8
Data Ingestion
9
Data Storage
7
Data Visibility
7
Event Data
8
Identity Resolution
8
Standard visitor segmentation
8
Behavioral visitor segmentation
9
Traffic allocation control
8
Website personalization
8
Tag library
9
Tag variable mapping
8
Ease of writing custom tags
9
Rules-driven tag execution
8
Tag performance monitoring
8
Page load times
8
Mobile app tagging
8
Library of JavaScript extensions
8