Excellent competitive analysis tool for search marketers
Anonymous | TrustRadius Reviewer
December 11, 2018

Excellent competitive analysis tool for search marketers

Score 7 out of 10
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Verified User
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Overall Satisfaction with SEMRush

We have used SEMRush in our search engine optimization and pay per click advertising projects to accomplish three goals:

1. Keyword research. SEMRush provides a powerful suite of tools to perform keyword research.

2. Competitive Analysis. SEMRush provides keyword rankings for competitor sites and estimates the traffic those keywords are sending to help assess the level of competition for a specific group of keywords and to help estimate the benefit that optimizing for those keywords will produce.

3. Reporting. SEMRush provides automated reporting tools for multiple clients.
  • Keyword research. SEMRush provides a powerful suite of tools to perform keyword research.
  • Competitive Analysis. SEMRush provides keyword rankings for competitor sites and estimates the traffic those keywords are sending to help assess the level of competition for a specific group of keywords and to help estimate the benefit that optimizing for those keywords will produce.
  • Free version is significantly limited.
  • Pricing is steep for occasional users.
  • Served as a valuable service for my clients.
  • Helped save significant time on-boarding new clients.
  • Served as a vital tool in running my agency.
SEMRush was my preferred competitive analysis tool, outperforming other services for this specific purpose. I used it in conjunction with competitors who had strengths in other areas — Moz, for instance, was my preferred overall SEO management tool, but Moz didn’t have the competitive analysis and detailed keyword estimates that SEMRush provided.
Best suited for agencies or in-house digital teams that rely heavily on search ranking and traffic data to make marketing decisions. May not be the most appropriate tool for a small team who is merely curious about their stats, or who don’t have a clear search marketing strategy in place.

SEMRush Feature Ratings

Keyword analysis
8
Backlink management
6
SERP ranking tracking
8
Page grader
6
Competitive analysis
9
Site audit / diagnostics
6
Site recommendations
5
Task management
5
Local SEO
7
Social SEO
6
Mobile SEO
6
Global SEO
8
Multi-domain support
7
Integration with web analytics tools
5