SEMRush: The One Tool Every SEO Should Have
June 16, 2021

SEMRush: The One Tool Every SEO Should Have

Jeff Moriarty | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with Semrush

[Semrush] is used by all my marketing associates, as well as myself. We use it to help write content, research trending keywords, and spy on our competition. Beyond that, with any new clients we use this tool to perform technical site audits. It is a much easier way than manually doing these audits, as it provides great data and reporting we can show to these clients. The monthly tracking is also beneficial to sending out monthly reports to our clients.
  • Technical Audits
  • Keyword Research
  • Competition Spying
  • Link Building
  • Some of the errors in the audit reports are confusing.
  • We have found that the keyword search volume is sometimes inflated
  • The paid search reporting is often incorrect.
  • Keyword Research
  • Link Building
  • Competition Spying
  • We have seen our ranking goes up due to the keywords we have discovered.
  • We have seen our domain authority grow as we have discovered new backlinks.
  • We have seen less visitor errors since using the technical auditing tool to resolve problems.
[Semrush] is a better overall tool for SEO management. It has so many different tools that you can use. Moz doesn't offer everything, but has its own benefits, which are more focused around serps and keywords. Ahrefs is particularly good when working with backlinks. Much stronger than [Semrush]. I would say the other tools are great for advanced SEOs, and [Semrush] is great for anyone in marketing.

Do you think Semrush delivers good value for the price?

Yes

Are you happy with Semrush's feature set?

Yes

Did Semrush live up to sales and marketing promises?

Yes

Did implementation of Semrush go as expected?

Yes

Would you buy Semrush again?

Yes

[Semrush] is perfect for anyone owning a marketing firm or even a single company looking to get ahead of the competition. I have worked with clients that purchased the software on their own, and never really used it enough, or became confused with all the different reporting. I always recommend new clients that want to purchase [Semrush] to go through all the courses/classes they offer to better understand the platform.

Semrush Feature Ratings

Keyword analysis
8
Backlink management
10
SERP ranking tracking
10
Page grader
4
Competitive analysis
10
Site audit / diagnostics
8
Site recommendations
8
Task management
5
Local SEO
Not Rated
Social SEO
Not Rated
Mobile SEO
Not Rated
Global SEO
Not Rated
Multi-domain support
Not Rated
Integration with web analytics tools
8