Sendoso: The "Best Idea of the Year"!
February 03, 2021

Sendoso: The "Best Idea of the Year"!

Hannah Sierra | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Sendoso

We use Sendoso for Americas Field Marketing campaigns to solve cross-functional needs but focused on demand generation.

The Sendoso sending platform solves many key challenges for us:
  • Vendor Consolidation -- Our ability to source and fund a deep portfolio of vendors through one single vendor for direct-mail (ex. 40 cookie & cake vendor options on Sendoso's sending platform!) and experience mail (ex. virtual wine tasting experience event kits). This streamlines po and contracts processes.
  • Automation -- Salesforce Campaigns: Sends have the opt-in ability to flow into sfdc campaigns to track success in two ways: 1.) delivery steps and 2.) attend / did not attend compared to the delivery steps. This automation creates a seamless opportunity to track influenced pipeline reports from campaigns. Address Confirmation and Privacy: Personal addresses are imperative to successfully run campaigns during covid. Sendoso has a great system in place for us to opt-in or opt-out of per touch / send that confirms addresses and keeps it privately between sendoso / the cookie vendor for example / and the recipient.
  • Direct Mail Relevancy -- We can real time adjust to our recipients to offer more choices, send a highly relevant item to the recipients preferences ex. loves Nuggets basketball...can send nuggets swag same day!, or even surf seasonal curated sends right from the platform.
  • Creativity -- Sendoso provides us with a shortened time to market with our wildest ideas. Ex. Thanksgiving turkey sends and Sendoso already having a meat company lined up with 'honest turkeys'. The vendor teams work very hard to bring net new sends to their Sendoso Direct program which is ready-to-send items that do not require 6 week lead time to procure, negotiate, package etc. It's fantastic - we LOVE Sendoso Direct
  • Customer Centricity - Sendoso takes feedback from their customers seriously and is dedicated to being the best experience and best in industry. They're accessible at every level: c-suite to customer support.
  • Product Evolution - The platform has an incredible future picture potential. This isn't just a direct mail tool. This is a customer success platform, a relationship management tool, a one stop shop for marketing demand generation campaigns, the list goes on.
  • Support - The support team is incredible. Responsive. Super attentive. an extended team for you.
  • Invoice consolidation features (it can be done but it's a manual email request right now)
  • Return Shipping Notifications with Real Time Solving
  • Seasonal Sends (they exist but let's see more from current vendors!)
  • Attendance %: I've experienced unheard of attendance rates to our Sendoso Experience - 98% attended wine tasting events for example.
  • Revenue $: We have tens of millions of influenced pipeline opportunities within our first 6mos.
  • # of Meetings: We've landed countless first time meetings because of our ability to surprise and delight. 50+ meetings in one holiday campaign in small US region.
All of our unique privacy concerns were fulfilled and committed to by Sendoso. We could be live same day. Pantry of items was off the shelf ready to send and a deep vendor list of options at that! Salesforce integration is a quick download and slick. Sendoso is global. They listened to our unique requirements along the way to ensure our success and satisfaction. Ability to work with our current swag vendor. No hidden fees. Nimble and lightning fast company.

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Highly recommend. This platform gives you flexibility with budgeting/planning and faster time to market. I now always bake in a set quarterly budget for always on Sendoso Campaigns that I can tweak real time to ensure campaign success. Without this kind of tool, changes on vendor swaps can slow success, expose or inflate a routine decision, and result in less campaign execution ie pipeline impacts per year.