Sendoso - My Virtual Marketing Coordinator
February 11, 2021

Sendoso - My Virtual Marketing Coordinator

Eduardo Valladolid | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Sendoso

Sendoso is a brilliant tool for Marketers and I've been conditioned to use it so much in the past 5 years that I now consider it an integral part of my role and success. When I interview new candidates, I don't ask them if they use a CRM or a specific automation tool, I ask if they use Sendoso. It eliminates the need for more marketing coordinators and specialists by enabling me to accomplish some of the administrative tasks that are often associated with field, ABM, customer, and demand gen marketing. I also think the less-informed marketer will refer to Sendoso as a direct mail tool and while it certainly can help you accomplish your direct mail initiatives, they are constantly adding new features and integrations that help me break through the noise and set myself apart from our competitors. Consider how much you've seen the term "VIRTUAL EVENT" slapped onto a webinar since COVID-19 hit us...? Is it truly a virtual event or is it a webinar? Sendoso lets you have lunch delivered, wine-tasting, cooking class, e-gifting prizes in real-time to truly deliver a virtual event experience.

Pros

  • Delivers a true virtual event experience.
  • Best-in-class direct mail gifting tool.
  • Generates relevant and valuable meetings for sales and SDRs.

Cons

  • Billing process could be more user-friendly.
  • Eliminates the need for more headcount (i.e., specialist, coordinator).
  • Direct Mail has become a top revenue driver.
  • Ad-hoc gifting can be accomplished in just a few clicks.
Sendoso has a strong customer success team, easy-to-navigate interface, proper account-based marketing mechanism, authentic personalized approach.

Do you think Sendoso delivers good value for the price?

Yes

Are you happy with Sendoso's feature set?

Yes

Did Sendoso live up to sales and marketing promises?

Yes

Did implementation of Sendoso go as expected?

Yes

Would you buy Sendoso again?

Yes

Although Sendoso is adding more features as it defines a new category in account-based marketing and demand generation enablement, no other tool comes close when it comes to direct mail. This is where Sendoso got its start and it's where it leaves the competition in the dust. Because direct mail has been so heavily impacted by COVID-19, Sendoso was ready to pivot because of how it has grown and evolved but also helped field marketers and demand gen leaders transition to a new way of delivering event experiences and direct mail initiatives.

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