The best marketing automation solution
November 26, 2019

The best marketing automation solution

Brad Parnell | TrustRadius Reviewer
Score 9 out of 10
Vetted Review

Overall Satisfaction with SharpSpring

We currently use it across the entire organization for our email marketing platform, sales CRM, lead reporting and lead form generation.

Pros

  • Sales CRM: easy to track opportunities and after they are won or lost, see where the lead came from.
  • Marketing Automation: they make it easy to trigger internal and external actions, like sending an on-boarding email after a deal is won.
  • Reporting: the ability to see where a lead came from and all the actions they took is priceless.

Cons

  • Mobile App: They have a good mobile app and have plans to update it for 2020 that I'm looking forward to.
  • Helped us attribute leads to the source.
  • Auto sends emails when we post a blog.
  • Helped us know how much revenue each channel was producing.
This tool is better on the cost side but still packs a load of features.
If you are tracking leads and have a sales process, this is a MUST for the client flow and results reporting.

Constant Contact Lead Gen & CRM Feature Ratings

WYSIWYG email editor
9
Dynamic content
9
Ability to test dynamic content
9
Landing pages
9
A/B testing
8
Mobile optimization
5
Email deliverability reporting
9
List management
10
Triggered drip sequences
10
Lead nurturing automation
10
Lead scoring and grading
10
Data quality management
9
Automated sales alerts and tasks
9
Calendaring
9
Event/webinar marketing
7
Social sharing and campaigns
8
Social profile integration
8
Dashboards
8
Standard reports
8
Custom reports
8
API
7
Role-based workflow & approvals
8
Customizability
8
Integration with Salesforce.com
8
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated

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