Customization and Excellent Support Team - Have it your way! (Stealing from Burger King)
February 27, 2020

Customization and Excellent Support Team - Have it your way! (Stealing from Burger King)

Vikki Baumler, MBA | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with SharpSpring

The three main reasons we launched SharpSpring was for 1) branded marketing automation in response to online inquiries 2) digital data tracking relative to sales pipeline 3) marketing ROI measurement - i.e., which campaigns are driving traffic and lead to the most won leads? It's used across the organization - but not all users log into the system to access data. Most users receive notifications from online inquiries. Only half the organization is using the sales pipeline feature (because one side of the business is primarily medical referrals.)

Pros

  • The ability to create beautiful, branded marketing messages with links to videos or marketing collateral - or to online content.
  • Dynamic content - the ability to change the message based on the persona and location.

Cons

  • Blog - this feature is still a bit weak in that the page name for the page reads "PAGE 1 (or 2, etc.) instead of being a branded URL - or "Company" Blog.
  • Reporting - this feature is growing but I would like the ability to include my custom fields in reporting. To me, since the data is there, I'd like to run a report on that. I have figured out I can export data to excel and create reports but that's a little time consuming.
  • Positive: better lead and ROI tracking to understand marketing effectiveness
  • Positive: greater insights to target audience behavior
HubSpot and Marketo and very robust software/programs but I felt they were cost prohibitive to many companies just entering into the field of marketing automation (or companies just starting to expand their marketing budgets.)
SharpSpring was a big step forward for our company since we were tracking inquiries on paper - in binders - or via Excel documents. Now, we can track leads efficiently, associate them with personas and campaigns and follow-up/nurture leads more easily. I particularly like the personas and the data I've been able to pull to understand which persona (i.e., the son or daughter helping mom and dad research) contacts us most frequently. It's a great confirmation of our target audience information (and which campaigns are most effective for certain target audiences. i.e., I've discovered Google Ads are most effective for employment prospects.)

Constant Contact Lead Gen & CRM Feature Ratings

8.1
WYSIWYG email editor
7
Dynamic content
9
Ability to test dynamic content
Not Rated
Landing pages
7
A/B testing
Not Rated
Mobile optimization
9
Email deliverability reporting
9
List management
9
Triggered drip sequences
7
7.5
Lead nurturing automation
8
Lead scoring and grading
6
Data quality management
8
Automated sales alerts and tasks
8
6.0
Calendaring
6
Event/webinar marketing
Not Rated
7.0
Social sharing and campaigns
Not Rated
Social profile integration
7
6.0
Dashboards
6
Standard reports
6
Custom reports
6
8.3
API
8
Role-based workflow & approvals
8
Customizability
9
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated

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