Shopify - Easy to Setup, Easy to Earn Money
David Green profile photo
Updated December 18, 2014

Shopify - Easy to Setup, Easy to Earn Money

Score 10 out of 10
Vetted Review
Verified User
Review Source

Software Version

Basic

Overall Satisfaction with Shopify

I use company to allow my clients to focus on marketing their products instead of focusing on the technical setup supporting their shop. Previously I used other software to setup e-commerce websites, but Shopify is so much more user friendly that it both helps my clients and helps myself by minimizing the amount of support requests I receive after the launch of a client store.
  • Shopify takes care of hosting your store, so there's no need for server administration or stressing about security.
  • Shopify has extremely high quality standards for themes, so clients can know they'll always get a quality theme to build their store with. It delivers efficient code and attractive appearance for an affordable price.
  • Every time I've contacted Shopify for support I've received a prompt answer with the correct solution. Many times even better solutions than I hoped for.
  • Shopify comes with support for running a blog, but the content editor has the occasional quirk that causes annoyance when you find them. Luckily there are work arounds and many users will never encounter these difficulties, but it takes some time to figure out a solution when you do.
  • While you can almost 100% customize the visual appearance of a store, some of the customization of features is limited. This can often be rectified by using one of the apps in the apps marketplace, but this adds monthly costs to your store.
  • I've moved more than one client to Shopify from other software and had them experience a surge in sales because they were able to stop focusing on the tech side of things and simply focus on getting more people to their store and convincing them to convert into customers.
I've used both Magento and WordPress for running stores and while I typically suggest Shopify, WordPress and Magento both give much more room to customize the store. Since you host the software you have the freedom to customize the entire store from the home page to the checkout process. That flexibility comes with a lot less user friendliness and a much higher technical knowledge requirement. Magento in particular is powerful but it is the least user friendly (and even difficult for developers), and I've never personally encountered a time where I couldn't achieve the same deep customization required using WordPress instead. Outside of those heavy feature customization cases though Shopify streamlines the process so much it's the best option. Between the apps available and the features it comes with out of the box you can almost always create the store you want.
Shopify continues to earn me money and attract new customers without becoming a burden to my business, so it only makes sense to stick with Shopify. After beginning with setting up stores for my other clients I became so happy with the platform I progressed to setting up a store for myself.
When clients ask me whether they should go with Shopify, Magento, WordPress, or some other solution, I always ask for more details about the features needed to see if Shopify would provide everything they need. When Shopify will provide the features it saves clients so much hassle that it's my recommendation. There are certain situations where you may want a very particular method of calculating shipping costs or doing a unique combination of discounts that Shopify can't provide, but you can always call Shopify's support staff and ask them to get a quick answer.

Using Shopify

All the functionality needed for a basic store is extremely easy to manage. Though some deeper customization requires coding it doesn't hide the code from you and provides an abundance of developer resources.
ProsCons
Like to use
Relatively simple
Easy to use
Technical support not required
Well integrated
Consistent
Quick to learn
Convenient
Feel confident using
Familiar
None
  • Adding products
  • Changing basic aspects of the visual appearance like font family, color, size, etc.
  • Installing themes in order to make a store look good as soon as possible.
  • Creating unique methods to calculate shipping charges is difficult if not impossible, though it allows basing off of weight or quantity.
  • Adding content to pages can be cumbersome if you utilize a complex page layout.
Yes - The Shopify mobile interface works great. Most themes are responsive so the front-end of your store formats itself for display on all devices, and the app makes it easy to manage your store with a phone or tablet.