Shopify - The perfect cart for small to midsize retailers.
February 14, 2017

Shopify - The perfect cart for small to midsize retailers.

Scott Wanamaker | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Professional

Overall Satisfaction with Shopify

Shopify is being used by our whole organization to support our e-commerce channel. We have many customers who choose Shopify as their e-commerce platform of choice due to a number of factors including ease of setup and use and support without needing a full-time development team after launch. One of the biggest benefits are the seemingly endless apps and plugins that enable customers to grow and adapt quickly to new trends.
  • User-friendly interface allows anyone to work with it quickly.
  • Apps or plugins allow us to launch new initiatives in a timely and cost effective manner.
  • Their support is quick when we have questions and their online documentation is extremely helpful.
  • Would love to be able to set up custom reports in an easier fashion.
  • Missing the ability to support custom coupon codes without an extension.
  • I could potentially see issues depending on the overall size of the business. As we grow I'm not sure how Shopify will grow with us after a certain point although they seem to be making strides for larger enterprises.
  • It's allowed us to support our customers and I think showcase our products better than our previous cart.
  • There are a number of built-in and add-on tools that allowed us to quickly improve our conversion rate and average order value.
I think Shopify was most similar to BigCommerce, but a good cart before needing to use Magento which felt more enterprise.
I think Shopify is extremely well suited for any smaller to mid-size retailers or newer e-commerce retailers that are just figuring out their digital strategy and business. It's so easy to get set up and the templates available make it very easy to build a good looking store with minimal support.

Shopify Feature Ratings

Product catalog & listings
9
Product management
9
Bulk product upload
Not Rated
Branding
10
Mobile storefront
10
Product variations
10
Website integration
Not Rated
Visual customization
10
CMS
8
Abandoned cart recovery
10
Checkout user experience
9
eCommerce security
10
Promotions & discounts
7
Personalized recommendations
8
SEO
10
Multi-site management
Not Rated
Order processing
9
Inventory management
9
Shipping
9
Custom functionality
7