A tool for finding and building an effective affiliate partner program at scale
May 18, 2022

A tool for finding and building an effective affiliate partner program at scale

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with SimilarWeb PRO

In order to evaluate potential new affiliate partners that I want to reach out to and engage, I use SimilarWeb Pro to determine traffic potential and how viable a potential partner can be. Their website data and in-depth metrics are useful for me as I need to quickly determine traffic potential in large numbers on a daily basis.


  • Web traffic analysis
  • Mobile traffic
  • Competitor analysis
  • Engagement metrics


  • Website data for smaller websites
  • Engagement metrics for smaller websites
  • Integration with Impact Radius would be nice
  • Website analysis
  • Web traffic analysis
  • Engagement analysis
  • Competitor analysis
  • Was able to set up hundreds of new affiliate partners using SimilarWeb's traffic data
  • New partners mean more investments generated
  • The competitor research tool was useful in helping craft improvements on the website to improve conversion rates
SpyFu and Semrush I've used frequently to perform competitor analysis. I find SimilarWeb is better at finding initial traffic data for websites than the others but the other services are better at in-depth analysis for advertising and SEO purposes. This is a better tool for quickly finding legit and non-legit partners at scale.

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I am creating an affiliate marketing program where I need to outreach dozens, if not hundreds, of publishers frequently. I need to be able to quickly determine how viable web traffic is for similar websites in the industry. SimilarWeb lets me quickly determine which websites are worth reaching out to, based on traffic and engagement metrics.


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