SimilarWeb PRO - Great Research Tool
May 18, 2022

SimilarWeb PRO - Great Research Tool

Anonymous | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Overall Satisfaction with SimilarWeb PRO

Use it for pulling together pitches when we need to provide insights as to what is happening across the search space in particular. We also use it for researching competitors of our current clients and figuring out ways we can take advantage of areas the competitors are not actively targeting in paid search.
  • Use for high-level industry estimates (and can segment into selected companies)
  • Use for providing on-site behavior estimates
  • Understanding detailed activities within search, social, GDN Display, content marketing
  • Needs a larger data set
  • More expensive than Semrush
  • Less features than Semrush
  • Strong customer service
  • Keyword set of 1 billion (refreshed weekly) for keyword research
  • Get the full traffic channel mix of a given website
  • Find low-competition search queries (positive ROI)
  • Find low-cost traffic (positive ROI)
SimilarWeb helps users find keywords with the lowest competition that users could add to a campaign to get more opportunities. To start, use Advertising Research to study their clients competitors' advertising strategies. Go one step further and compare their clients top competitors’ paid keywords with the clients in the Keyword Gap tool. This will show users new keyword opportunities that competitors are advertising on but users aren’t. Then users would want to optimize the Ad Groups in the PPC Keyword Tool to avoid wasting ad spend.

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Evaluate Performance & Understand Competitive Landscape

- Understand % of paid search traffic going to their current client relative to competitors.
- Track investment competitors are making in paid search over time (PPC Spend)

- Understand core keywords shared, wins, opportunities & losses (Keyword Gaps)

- Drill down into paid search performance over time with traffic & engagement insights to determine those web visitors level of attention

Planning & Optimization

- Find paid keywords based on a seed keyword, keyword gaps, seasonality or by industry (Keyword Generator)

- Reveal top-performing paid search terms and understand search traffic from that KW, competitive traffic share split, volume, CPC, position, SERP features and destination URL (Keywords)

- Analyze specific keywords to identify search volume and paid competitors (Paid Search Competitors)

- Review top paid ads being used as part of paid search campaigns and identify messaging, copy, snippets, images, and more that have resulted in traffic growth or decline. (Search Ads & Product Ads)

Operational Efficiency

- Create, monitor, and share the lists of keywords that are most valuable to their digital strategy and campaigns, and the campaigns of their competition (Keyword Lists)