Expensive but worth it for the competitor analysis
May 20, 2022

Expensive but worth it for the competitor analysis

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with SimilarWeb PRO

We use SimilarWeb PRO to analyze competitors ad copy, provide market research and data insights, and find new market opportunities. We research competitors in the same industry and gain valuable insider knowledge on how much volume/traffic their websites are generating and how we can compete and strategize how to beat their strategies.
  • Competitor analysis
  • Ad copy
  • Market insight
  • Volume estimator
  • Mobile research
  • organic keywords always lacking
  • price for similar tools out there
  • competitor analysis
  • ad copy analysis
  • keyword analysis
  • positive roi on creating ad copy's based on competitor research
  • positive impact on implementing keywords based on competitors using avg. cpc
  • positive impact on finding new competitors
Similarweb PRO has more data than Semrush. However, Semrush was much cheaper than similarweb PRO. We have also used similarweb free version, but PRO does have much more info. Semrush is a great tool for competitor analysis as well but we found that many times when you type in a competitor's website, zero results pop up.

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Well suited for marketing/advertising agencies managing brands or individual books of business. Not as well suited for large corporations with strict red tape guidelines who cannot get creative with their competitor ad copy strategies. It is well suited for analyzing competitor keywords, ad copy and volume estimates. Not great at organic traffic research.