Item: Similarweb
Rating: 8
Author: Walker Neill

Overall Satisfaction with SimilarWeb PRO

Use Cases and Deployment Scope

We use SimilarWeb PRO as a competitive analysis tool, and it allows us to compare our clients to their close competitors to determine any short falls and areas of improvements for the client. The insights we pull out of SimilarWeb PRO help inform our media buying decisions and SEO recommendations to our clients.

Pros and Cons

Pros

Traffic analysis
Keyword analysis
Customized reports

Cons

State level insights
Desktop and mobile combined traffic for all metrics
Being able to compare more than 5 websites at a time

Most Important Features

Custom reports
Keyword analysis
Website traffic comparisons

Return on Investment

Positive - Competitive analysis reports to clients
Positive - SEO recommendations for clients
Negative - Limits for smaller clients that don't meet thresholds

Key Insights

Do you think Similarweb delivers good value for the price?

Are you happy with Similarweb's feature set?

Yes

Did Similarweb live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Similarweb go as expected?

Yes

Would you buy Similarweb again?

Yes

Other Software Used

Resonate, AdClarity, Semrush

Likelihood to Recommend

SimilarWeb PRO is great at comparing your client and 4 competitors to determine trends with website traffic, keywords, seasonal trends, and much more. For smaller clients, limits on what data is shown can be challenging. It would also be great to be able to see things on a DMA level for smaller clients.

Comments

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Highly recommend SimilarWeb PRO to help with competitive analysis for large, nationwide clients