SW Pro(vides) granular ecommerce user data for European Markets
April 12, 2023
SW Pro(vides) granular ecommerce user data for European Markets
Score 10 out of 10
Vetted Review
Verified User
Overall Satisfaction with SimilarWeb PRO
Within our organization SimilarWeb Pro is used mainly by the marketing department but also by the product department. The tool helps us identify which competitors' marketing efforts and website changes impact customer traffic and engagement. As a result, we can decide how to respond in terms of advertising, PR, CRM messaging and/or website changes to adapt to local market's preferences.
- Identify traffic on website's sub-sites.
- Slice and cluster user data by geography, key words, and sub-sites.
- Generate dashboards that are easy to use and provide a quick overview.
- Naturally, for smaller websites we have less confidence in user traffic numbers because they vary more month-over-month.
- Compare traffic by country.
- Divide website traffic by sub-site URLs.
- Monitor keywords' traffic over time.
- Targeting SEA more effectively can save a lot of ad-spend money.
- Targeting marketing messages more effectively to local tastes can boost revenue virtually for free.
SimilarWeb Pro felt like better value for money because of its lower price and apparently more reliable data.
Do you think Similarweb delivers good value for the price?
Yes
Are you happy with Similarweb's feature set?
Yes
Did Similarweb live up to sales and marketing promises?
I wasn't involved with the selection/purchase process
Did implementation of Similarweb go as expected?
I wasn't involved with the implementation phase
Would you buy Similarweb again?
Yes