Great product to help improve on-page conversions!
November 12, 2019

Great product to help improve on-page conversions!

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Smartlook

I use Smartlook with all of my clients' websites to help inform our digital marketing planning and progress toward goals. A common issue we use Smartlook to address is how to increase on-page conversions. We use the heat map tool and recorded user stories to see how users are interacting with the site to improve conversion navigation.

Pros

  • Heat mapping.
  • User story logging (videos of what users are doing on-page).
  • Very small learning curve on set-up and use.
  • Easily integrates with Google Tag Manager.

Cons

  • Certain sites seem to block the heat mapping tool—especially around clicks.
  • Data Studio integration for heat maps.
  • It would be great if the heat map could index the entire site instead of entering each page one-by-one.
  • Helps us show clients what their traffic is actually doing—we used to just "know" (from analytics data that can be tough to communicate to our clients) but now we have visual proof.
Smartlook gave us better data with faster set-up, smaller learning curve, and for far less expensive compared to FullStory and other tools we evaluated. Because we manage several sites but are a small shop, it is really important to us that our analytics tools are easy to set up and maintain.
We have not used Smartlook's Support yet, but we have used Smartlook's excellent documentation and walkthroughs for set-up and when we have questions. Smartlook walks you through the setup process with easy-to-understand tooltips, walkthroughs, and answers to frequently asked questions. Smartlook's documentation made setup and maintenance of our sites incredibly easy!

Do you think Smartlook delivers good value for the price?

Yes

Are you happy with Smartlook's feature set?

Yes

Did Smartlook live up to sales and marketing promises?

Yes

Did implementation of Smartlook go as expected?

Yes

Would you buy Smartlook again?

Yes

We use Smartlook primarily with customers who are interested in increasing on-page conversions and/or improving navigations toward certain goals. This is especially useful for our e-commerce customers. When we onboard new customers, it's also a great tool that goes above and beyond the traditional analytics most firms use - it helps set us apart.

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