A valuable resource for digital marketers
November 13, 2019

A valuable resource for digital marketers

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Smartlook

It's being used to track and evaluate user behavior on a website. The hope is to collect and analyze the data to see where the gaps, trouble spots and positives are on the website in order to help fulfill marketing and agency goals. It is being used by one person and then presented to a team.
  • Recordings are very thorough.
  • Heat maps are especially useful.
  • The scrolling overview is useful.
  • Funnels were a little difficult to understand.
  • Events were OK.
Hotjar. It worked similarly, but provided a bit more in-depth reporting. However, I liked the simplicity of Smartlook. It gives the need to know the information. Diving too much deeper into the analysis can make things difficult to understand and make it too complex.
I was very happy with the service.

Do you think Smartlook delivers good value for the price?

Yes

Are you happy with Smartlook's feature set?

Yes

Did Smartlook live up to sales and marketing promises?

Yes

Did implementation of Smartlook go as expected?

Yes

Would you buy Smartlook again?

Yes

It is well suited for anyone that is involved or in charge of website activity and performance. Having this option is a useful tool to see what people are clicking on, which can help understand if users are finding what they are searching for. Or, they help reveal what is popular on a website.