Social Studio takes the pain out of Social Scheduling and Reporting
March 13, 2015

Social Studio takes the pain out of Social Scheduling and Reporting

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with Social Studio

We use Social Studio for posting all of our content to Twitter, LinkedIn and Facebook. I collaborate with two agencies and having a single interface to work from has increased efficiency and improved the coordination of our efforts. Our support team from SFDC is very strong and they work with us weekly to address any issues and demonstrate best uses and any new features.
  • Single interface to our three main platforms; LinkedIn, Twitter, Facebook.
  • Aggregated calendar showing when posts and tweets are scheduled.
  • Dashboard access to performance reporting.
  • Shared workspace allows coordination with Agencies and others that are working remote.
  • Images do not always show up in posts, API issues.
  • Cannot toggle between calendar and posts easily.
  • More in-tool resources for researching topics and #s to use in posts.
Within the organization there are only 2 Social Marketers that are currently using the tool. Within our Agency partners, there are an additional 15 total users that manage and report from Social Studio on our behalf. As we expand social activity within the US and globally, we are confident that the tool will meet our growth opportunities.
  • At this point this is not an ROI play as much as an efficiency play.
  • Eventually, as the reporting data collects we will learn more about top performing topics, times and platforms.
We were using HooteSuite in the beginning as it was the only scheduling tool that worked for us, but since SS has include the scheduling, it has been our only social posting tool of use.
It is very easy to work with and our SF Support Team is so strong, that we work through any issues and we know that the roadmap for the product will provide greater opportunities.
For me, this is best suited for scheduling out all posts and tweets so there is a single source for tracking, reporting and the event calendar. When selecting a tool like Social Studio, you need to be clear on the use and expected outcomes. Currently, Paid social activity cannot be managed through Social Studio, so if that is a big part of what you need to schedule and track you need to decide if Social Studio is the right solution for you.

Social Studio Feature Ratings

Boolean keyword searches
6
Filtering out noise/spam
5
Sentiment analysis
5
Broad channel coverage
7
Content planning and scheduling
9
Audience targeting
4
Content optimization
3
Workflow management
9
Automated routing and prioritization
6
Customer interaction histories
9
Bulk actions
6
Lead generation
6
Content marketing
8
Paid media management
Not Rated
Campaigns and promotions
5
Twitter
8
Facebook
5
LinkedIn
8
Google+
Not Rated
Instagram
Not Rated
Pinterest
Not Rated
YouTube
Not Rated
Campaign success analytics
7
Real-time tracking
7
Competitor analysis
5
Role-based user permissions & privileges
9
Mobile access
7