Item: Khoros Marketing
Rating: 10
Author: Corinne Malo

Use Cases and Deployment Scope

Spredfast really helped us with reporting on social analytics, it also really helped our organization with posting to our social channels. Previously I was posting everything organically through each social platform, but being able to post the all in one place really helped me save time.

Pros and Cons

Social analytics.
Social content posting.
Social listening.

Posting to Pinterest.
Assigning tasks to another person.

Return on Investment

Improved management of organic content.
Improved management of social content campaigns.
Real-time social listening.
Robust Social reporting.

Customer Support

I didn't work too closely with the Khoros support team, but the support we received was really great and we had a lot of really in-depth training.

Brand Management with Khoros

The social listening tool is really helpful for directing customers to customer service if needed and it's also really helpful with tracking things like mentions and hashtags, but it doesn't track just mentions of a brand in general conversation.

Scalability

Khoros Marketing is really great for large organizations, but I would say they are not good at supporting small companies.

Key Insights

Do you think Khoros Marketing delivers good value for the price?

Yes

Are you happy with Khoros Marketing's feature set?

Yes

Did Khoros Marketing live up to sales and marketing promises?

Yes

Did implementation of Khoros Marketing go as expected?

Yes

Would you buy Khoros Marketing again?

Yes

Alternatives Considered

Hootsuite and Sprout Social

Spredfast is more robust but for sure much more expensive. We went with Spredfast because of the size of our company and its robust reporting.

Other Software Used

Trello, Wrike, Bazaarvoice Platform

Likelihood to Recommend

For anything related to posting to social media channels, I think Spredfast is the best, they also provide a really robust social reporting platform. I would say it's not really appropriate if you are a small organization and you only need to post to social channels. It's a very expensive platform, and it is great for a large organization with a lot of social channels, but it's too expensive for a small company for sure.

Spredfast is Perfect for Large Organizations

Modules Used

Overall Satisfaction with Khoros Marketing (Formerly Spredfast + Lithium)