Good but still chasing my social media unicorn platform
September 23, 2019
Good but still chasing my social media unicorn platform
Score 8 out of 10
Vetted Review
Verified User
Modules Used
- Social Publishing & Engagement
- Distributed
- Display
Overall Satisfaction with Sprinklr Modern Engagement (formerly Social + Messaging Suite)
We are using Sprinklr Modern Engagement to compose social copy, approve it, schedule it, tag content, and publish it. We also use this module for engaging with the users, reporting for both internal and external parties/ clients. We use it for editorial, events, and marketing.
- Moderate ability. The ability to moderate copy before it goes live.
- Ability to create tags and implement tags to make reporting easier.
- Ability to view and customize reporting.
- Engaging. Very difficult to easily engage with users on the actual platform. The native platforms remain to be easier for the exceptions of Facebook.
- Still, a lot of limitations and not all native features make them into Sprinklr so you have to rely on the native platform.
10 - Marketing and Editorial
- Negative: we use it for client's reporting and the API has been down multiple times affecting our delivery.
- Good way to oversee a large and global team.
As I mentioned earlier, I enjoyed SproutSocial best, however, you are forced to use the publishing module if you want the paid module. I don't think the modern engagement module is bad, but it is not user-friendly and makes it difficult to engage with users. Plus, you can't search for other hashtags or users unless you spend another $60,000 per year buying their listening module.