Sprout helps!
October 15, 2019

Sprout helps!

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Standard

Overall Satisfaction with Sprout Social

Sprout Social is currently used by our Marketing and Customer Experience departments. Marketing uses it to manage campaigns and also keep a pulse on our competition and industry. The Customer Experience team utilizes it as a way to resolve customer issues and engage with customers who may leave feedback about our organization.
  • Super easy to use
  • Scheduling future campaigns and posts
  • Consolidating all social media accounts in one place
  • Really wish there was an ability to create custom reports
  • Would like to be able to see if another team member is already responding to a customer
  • integration with CRM
6 - We have about 6 people in our organization who regularly use Sprout. Some use it strictly for reporting purposes to get an understanding of customer engagement. Some are using it a an extension of customer support by responding to customers who are asking for help through social. And then we are also using it to plan and schedule marketing campaigns.
  • It's helped us build a social media presence and brand awareness
  • Has given us another channel for customer support
It's pretty easy to use and a good starter platform. Feedback I have received from our marketing & PR teams is that they wish there was a little more functionality around campaign development. For our Customer Experience team, it works pretty well and it's nice to have a dashboard that consolidates all social media feeds in one place.

Sprout Social Feature Ratings

Boolean keyword searches
Not Rated
Filtering out noise/spam
Not Rated
Sentiment analysis
Not Rated
Broad channel coverage
Not Rated
Content planning and scheduling
6
Audience targeting
7
Content optimization
6
Workflow management
Not Rated
Automated routing and prioritization
7
Customer interaction histories
8
Bulk actions
7
Not Rated
Lead generation
Not Rated
Content marketing
Not Rated
Twitter
10
Facebook
10
LinkedIn
Not Rated
Google+
Not Rated
Instagram
10
Pinterest
Not Rated
Campaign success analytics
7
Real-time tracking
7
Competitor analysis
7
Role-based user permissions & privileges
9
Mobile access
Not Rated