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Sprout Social Reviews

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296 Ratings
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Score 7.9 out of 101

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TrustRadius Top Rated for 2019
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Reviews (1-25 of 42)

Jenna Carpentier profile photo
November 08, 2019

Sprout Social - Good Value for our Organization

Jenna Carpentier
Score 9 out of 10
Vetted Review
Verified User
Review Source

Use Cases and Deployment Scope

Sprout Social is being used by the communications department--particularly our two Digital Communications Specialist staff members, which includes me. We use it to schedule social media posts, pull analytics reports, and monitor social media mentions. We use this tool on a daily basis and find that it addresses our social media needs for the most part.
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Todd Terwillegar, Content Marketing Certified profile photo
October 17, 2019

Listen to your audience with Sprout Social

Todd Terwillegar, Content Marketing Certified
Score 8 out of 10
Vetted Review
Verified User
Review Source

Use Cases and Deployment Scope

Sprout Social is being used by multiple departments, both marketing and support. Marketing is lead and supports issues with Support through Sprout. We use it for social listening for issues and customer praise, to engage with customers, to promote our blog and products. It addresses brand awareness, social promotion, and lead generation with our Blog.
Read Todd Terwillegar, Content Marketing Certified's full review
Meagan McKinnon profile photo
October 24, 2019

Great Solution for Teams!

Meagan McKinnon
Score 9 out of 10
Vetted Review
Verified User
Review Source

Use Cases and Deployment Scope

We use Sprout to get notified of, review, and reply to mentions/posts/DMs to our 2 business pages. The reporting in Sprout is used to set and measure goals/SLAs. This is all handled by our Customer Experience Team, although our marketing team does use Sprout as well to track engagement sometimes (this part I'm not familiar with the details). Using Sprout allows us to aggregate all social issues into one place and track who responds with what answer, timeliness of responses and ensure a clear voice coming from our brands
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Nate Casimiro profile photo
October 16, 2019

Powerful tool, ideal for agencies who manage social media, or who simply need to pump out quick reports.

Nate Casimiro
Score 8 out of 10
Vetted Review
Verified User
Review Source

Use Cases and Deployment Scope

Sprout Social is primarily used by my organization to generate reports on our social media progress across Facebook, Twitter and LinkedIn. We use it to standardize and measure values including followers, posts, engagements and clicks. We typically measure these month over month and include these numbers in our reports to senior leadership.
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Kelcey Zacarese profile photo
August 12, 2019

Sprout Reporting Focused Review

Kelcey Zacarese
Score 7 out of 10
Vetted Review
Verified User
Review Source

Use Cases and Deployment Scope

It is being used by the full social team here at our Agency. It is used mainly for reporting/monthly metric takeaways rather community management, brand engagement, social listening, or scheduling. It helps us track how well or content is performing month over month, how our community is growing, demographics on our community, and more.
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No photo available
October 15, 2019

Sprout Social Is Tough to Beat

Verified User
Score 9 out of 10
Vetted Review
Verified User
Review Source

Use Cases and Deployment Scope

Sprout Social was used by the marketing department by my company. We used it to create and manage our editorial content calendar. We scheduled all of our social media posts on various platforms (Facebook, Instagram, Twitter, LinkedIn) on Sprout Social. I manage over 150 Facebook Business Pages and over 75 Instagram pages. The reporting tools here are wonderful. I had a great customer service rep who walked us through any issues we may have encountered or shown us features we may not have been aware of.
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No photo available
October 15, 2019

Sprout helps!

Verified User
Score 9 out of 10
Vetted Review
Verified User
Review Source

Use Cases and Deployment Scope

Sprout Social is currently used by our Marketing and Customer Experience departments. Marketing uses it to manage campaigns and also keep a pulse on our competition and industry. The Customer Experience team utilizes it as a way to resolve customer issues and engage with customers who may leave feedback about our organization.
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No photo available
November 07, 2019

Excellent tool for social media listening

Verified User
Score 8 out of 10
Vetted Review
Verified User
Review Source

Use Cases and Deployment Scope

I use Sprout Social to run an overall view of my clients brand to help them understand who is following them online, and how to best reach their audience through social media and content marketing strategies.
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October 15, 2019

Sprout makes social media easy

Verified User
Score 9 out of 10
Vetted Review
Verified User
Review Source

Use Cases and Deployment Scope

We use Sprout Social in our marketing dept to manage all of our location pages. It helps consolidate everything into one place so we don't have to switch between social media pages.
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No photo available
June 12, 2019

SproutSocial: Not for everyone but good for those who want to stay in control of posts

Verified User
Score 7 out of 10
Vetted Review
Verified User
Review Source

Use Cases and Deployment Scope

I've used SproutSocial for a couple of clients. One client selected it (even though I was interested in using a different solution) because it allowed the client to approve each post before it was added to the queue. Another client had already implemented it. They didn't seem entirely happy with it but were in a contract.
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Sylvia Flores profile photo
April 06, 2019

A Six Year Old Could Use This!

Sylvia Flores
Score 9 out of 10
Vetted Review
Verified User
Review Source

Use Cases and Deployment Scope

I have used Sprout Social for multiple companies and always just within the marketing organization, and of course, on behalf of executive leadership. It's an awesome tool that enables your business to thoughtfully schedule posts for all platforms, monitor comments, collaborate with others on your team with a really solid editorial calendar. It's also super cool that you can schedule Instagram posts and stories! The calendar features rocks.
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Alejandro Matheu, MD, MBA, MSc in Digital Marketing profile photo
January 18, 2019

Excellent platform except analytics.

Alejandro Matheu, MD, MBA, MSc in Digital Marketing
Score 9 out of 10
Vetted Review
Verified User
Review Source

Use Cases and Deployment Scope

We use it to manage our social media accounts like Facebook, Instagram, LinkedIn, etc. It has so many great tools that adapt in a great manner to our needs. This is used by our Marketing department as well as our Outsourced Community Management team.
Read Alejandro Matheu, MD, MBA, MSc in Digital Marketing's full review
No photo available
December 24, 2018

Sprout Social: Better Functionality, Better Social

Verified User
Score 9 out of 10
Vetted Review
Verified User
Review Source

Use Cases and Deployment Scope

I work on creating and posting social content for clients, and a few of them have opted to use Sprout Social to manage their social accounts. They wanted a platform that would include multi-functionality and serve as their overarching content hub. We gave them the options for a few different platforms, and quite a few tapped Sprout Social to be the center of all things social.
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No photo available
December 20, 2018

Sprout New Ideas + Strategies with Sprout Social

Verified User
Score 7 out of 10
Vetted Review
Verified User
Review Source

Use Cases and Deployment Scope

We used Sprout Social to begin experimenting with social media management tools as we scaled our voice on multiple social platforms. It was utilized by the market department (a small one - usage was mainly by 2 users, max). Usually in tandem, as we explored the product. It allowed us to get ahead of ourselves in terms of planning and scheduling so we were able to develop a social plan in real-time, as we explored a tool that is meant to allow us to do just that. As a small team, we were short on hands, literally, and ideas, so having the ability to schedule across platforms, as well as utilize hashtag trend tools to generate ideas was very helpful.
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No photo available
February 07, 2019

The Smarter Way to Help Your Team

Verified User
Score 9 out of 10
Vetted Review
Verified User
Review Source

Use Cases and Deployment Scope

Several departments use Sprout Social at my company. My department mainly uses it to understand the marketing tactics that we have implemented for our clients. More than just understanding these tactics, we want to see how these campaigns have done across multiple platforms—whether that be interaction or overall use amongst consumers. We also use it to understand what campaigns we should use next and what our client would like to see in the future.
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No photo available
December 21, 2018

How Sprout Social changed our operations

Verified User
Score 10 out of 10
Vetted Review
Verified User
Review Source

Use Cases and Deployment Scope

When we first tried Sprout Social we were simply looking for a smarter platform to schedule our social media content and a smarter way to collaborate on content creation, but we were impressed by their social media reporting power and clean & slick interface. All of the comments and replies come in a single stream, allows us an easier way to manage them and to keep track of pending tickets.

On a final note. If you ever face an issue while using the platform, you should definitely contact their customer support, they are always spot on and prompt in resolving any minor or major issues we faced.
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No photo available
February 12, 2019

Sprout Social-Social Media Planner

Verified User
Score 7 out of 10
Vetted Review
Verified User
Review Source

Use Cases and Deployment Scope

We use Sprout Social for our social media accounts to send out information from a centralized platform. Our social media reports are being generated through Sprout Social. It cuts down on workload. We have more than 20 content creators on the team and it is used across the whole organization.
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Adrienne Hardin profile photo
June 04, 2018

Solid entry-level product for social media management

Adrienne Hardin
Score 8 out of 10
Vetted Review
Verified User
Review Source

Use Cases and Deployment Scope

Sprout Social is being used by one person within our organization's Communications department. I implemented Sprout hoping to streamline our social media efforts and manage all of our organization's social media platforms from one place. I currently have two Facebook accounts, one Twitter account, one Instagram account, one LinkedIn company profile, and a Google Analytics account connected to Sprout.
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No photo available
August 07, 2018

Get social ROI with Sprout

Verified User
Score 9 out of 10
Vetted Review
Verified User
Review Source

Use Cases and Deployment Scope

Sprout Social was an amazing agency partner for us as we grew over the past five years. It allowed us to navigate multiple channels and multiple client accounts with ease. The overall ease of use and UX was great and most features worked flawlessly. As an agency, you are tasked with managing a lot of moving parts for client campaigns and having reporting, publishing, engagement, and tasks consolidated to a single view was very helpful in our agency workflow and processes.
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No photo available
August 20, 2018

A nice all-in-one social media management tool

Verified User
Score 9 out of 10
Vetted Review
Verified User
Review Source

Use Cases and Deployment Scope

Sprout Social is a robust community management and social media management tool with all-in-one capabilities. It has helped us stay organized and visualize our content calendar in one place.
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Jimmy Mack profile photo
January 22, 2018

Sprout Social - Good basic analytics on a budget.

Jimmy Mack
Score 6 out of 10
Vetted Review
Verified User
Review Source

Use Cases and Deployment Scope

Sprout Social is used to track key social media metrics, monitor social media campaigns, track social media engagement, and provide social media reports to key stakeholders including supervisors, directors, and other executives. Additionally, we used Sprout Social as a way to schedule content and help create a content calendar we could follow.
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Stephanie MacMillan profile photo
December 15, 2017

Great Social Platform Manager

Stephanie MacMillan
Score 10 out of 10
Vetted Review
Verified User
Review Source

Use Cases and Deployment Scope

My hotel is unique because we are actually two hotels in one which means we have double the social profiles a normal property does. We use Sprout Social to keep track of all our social profiles and interactions. It assists in making sure nothing falls through the cracks or goes unanswered.
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Daniela Belevan profile photo
March 23, 2018

Really amazing tool for social media management! Recommended!

Daniela Belevan
Score 9 out of 10
Vetted Review
Verified User
Review Source

Use Cases and Deployment Scope

We are a digital marketing agency, so most of us in the organization use the software with the exception of the web programmers and graphic designers. We use Sprout Social for social media management. It helps us keep track of our client's social media accounts and gather analytics and reports for our clients. The reporting is phenomenal and it makes it easy for my team and I to show the client the results.
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Sprout Social Scorecard Summary

Likelihood to Recommend (296)
7.9
Likelihood to Renew (61)
6.2
Usability (18)
5.5
Availability (8)
7.7
Performance (7)
8.0
Support (13)
3.0
Online Training (3)
7.3
Implementation (10)
8.9

Feature Scorecard Summary

Boolean keyword searches (20)
8.0
Filtering out noise/spam (25)
7.0
Sentiment analysis (6)
8.0
Broad channel coverage (10)
8.8
Content planning and scheduling (30)
8.0
Audience targeting (28)
7.8
Content optimization (26)
7.6
Workflow management (27)
8.0
Automated routing and prioritization (10)
8.5
Customer interaction histories (30)
8.2
Bulk actions (26)
7.4
Lead generation (21)
6.9
Content marketing (21)
8.4
Paid media management (3)
6.2
Campaigns and promotions (4)
7.2
Twitter (30)
9.1
Facebook (32)
8.5
LinkedIn (26)
7.9
Google+ (14)
6.5
Instagram (24)
8.0
Pinterest (4)
8.3
YouTube (1)
8
Campaign success analytics (30)
8.1
Real-time tracking (31)
8.6
Competitor analysis (24)
7.6
Role-based user permissions & privileges (29)
8.7
Mobile access (27)
7.3

About Sprout Social

Sprout Social provides social media management, marketing, customer care, data and intelligence, and employee advocacy solutions for leading brands and agencies, including Ticketmaster, Chipotle, Grubhub, Subaru, Zendesk and many more. Sprout’s platform is designed with ease of use in mind, simplifying social publishing, engagement, reviews, analytics and listening for our customers. By providing customer success and technical support, Sprout is committed to delivering consistent value to all users. The vendor states that any organization, regardless of size or industry, can count on dedicated onboarding and quick implementation to realize value faster and minimize business disruption. Sprout invites potential customer to experience what they describe as award-winning service and industry-leading time to value with a free 30-day trial at sproutsocial.com.
Categories:  Social Media Analytics,  Social Media Customer Service,  Social Media Marketing,  Social Media Management

Sprout Social Features

Listening/monitoring Features
Has featureBoolean keyword searches
Has featureFiltering out noise/spam
Has featureSentiment analysis
Has featureBroad channel coverage
Publishing Features
Has featureContent planning and scheduling
Has featureAudience targeting
Has featureContent optimization
Has featureWorkflow management
Engagement Features
Has featureAutomated routing and prioritization
Has featureCustomer interaction histories
Has featureBulk actions
Marketing Features
Has featureLead generation
Has featureContent marketing
Does not have featurePaid media management
Does not have featureCampaigns and promotions
Channel coverage/integration Features
Has featureTwitter
Has featureFacebook
Has featureLinkedIn
Has featureGoogle+
Has featureInstagram
Has featurePinterest
Does not have featureYouTube
Reporting/analytics Features
Has featureCampaign success analytics
Has featureReal-time tracking
Has featureCompetitor analysis
Account management Features
Has featureRole-based user permissions & privileges
Has featureMobile access

Sprout Social Integrations

Sprout Social Competitors

Hootsuite, Falcon.io, Sprinklr Modern Engagement (formerly Social + Messaging Suite), Khoros Marketing (Formerly Spredfast + Lithium)

Pricing

Has featureFree Trial Available?Yes
Does not have featureFree or Freemium Version Available?No
Does not have featurePremium Consulting/Integration Services Available?No
Entry-level set up fee?No

Sprout Social Support Options

 Free VersionPaid Version
Phone
Live Chat
Email
FAQ/Knowledgebase
Social Media
Video Tutorials / Webinar

Sprout Social Technical Details

Deployment Types:SaaS
Operating Systems: Unspecified
Mobile Application:Apple iOS, Android
Supported Languages: English, French, Italian, Portuguese, Spanish