Item: Sprout Social
Rating: 9
Author: Verified User

Use Cases and Deployment Scope

Sprout Social was used by the marketing department by my company. We used it to create and manage our editorial content calendar. We scheduled all of our social media posts on various platforms (Facebook, Instagram, Twitter, LinkedIn) on Sprout Social. I manage over 150 Facebook Business Pages and over 75 Instagram pages. The reporting tools here are wonderful. I had a great customer service rep who walked us through any issues we may have encountered or shown us features we may not have been aware of.

Pros and Cons

The reporting is one of Sprout Social's strongest features. It's very visual and easy to understand. Often I would just make a .pdf of the report and send them directly to my boss without any edits.
Scheduling posts is very easy. The mobile app works well with the desktop version and I'm able to go back and forth between the two.
The customer service is top-notch. I had monthly meetings with my rep and they were quite informative. She listened to any issues I brought up and worked diligently to provide a solution.

If I was logged in one on platform it meant I was logged out everywhere else. I have a desktop and a laptop that I occasionally took home. It can get a little frustrating having to constantly log back in.
The tiered pricing structure. My company has almost 200 social media accounts and we're aggressively growing. As we outgrew one tier into the next tier, the pricing naturally increased. While understandable, it was hard to justify the cost to my superiors.
A limited number of users - At my company, there were only two us that were admins to the platform. We wanted more but that would result in a price increase my department couldn't handle.

Users and Roles

2 - The two admin users of Sprout Social was the Social Media Manager and the Online Reputation Manager. Both are a part of the overall Marketing Department.

Return on Investment

The robust reporting tool has helped me show executive leadership the ROI of social media.
Customer service is top-notch and tough to beat.
We need to be able to add more users without incurring a higher cost.

Alternatives Considered

Falcon.io, Buffer and Hootsuite

As a CMS, Sprout Social, in my opinion, is the best. Their customer service is terrific. Where they lose me is on price and the ability to add a number of users to the platform.

Other Software Used

Falcon.io, Adobe Premiere Pro, Asana

Likelihood to Recommend

I would highly recommend Sprout Social to anyone. One of our C-Suite executives wanted metrics on our social media strategy. He knew social media was important but didn't know how we should go about it. I was able to build a few reports for him and was able to show him we were on the right track, focusing on the right goals, and that we had to stay the course. Showing the ROI of social is always difficult. Being able to show executives analytics in an easy to understand format always helps.

Sprout Social Is Tough to Beat

Software Version

Overall Satisfaction with Sprout Social