SpyFu: a key Digital Marketing tool in my toolbox.
February 22, 2014

SpyFu: a key Digital Marketing tool in my toolbox.

Christopher Regan | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Modules Used

  • Main

Overall Satisfaction with SpyFu

I have used SpyFu for quite a long time, to get a handle of a prospect or competitor's spend on AdWords, organic trends, and daily add vs. organic clicks. SpyFu is part and parcel of my any website review, which enables me to ask the best questions to any prospective or new clients -- if they moved in any up/down direction what was the cause (budgets, or perhaps they rolled-out Schema -- or more intensive structured data, such as RDFa or JSON-LD). The SEO Reports tab is also invaluable, as I can glean which are the client's core keywords and which new keywords are presenting opportunities or challenges.
  • Visit trends
  • SEM spend trends
  • SEO trends
  • Competitive intelligence
  • The "Most Profitable Ads and Keywords" tool is often not functioning.
  • More "export" options, including graphs into PDFs.
  • A true Google Chrome extension that provides a drop-down snapshot.
  • Better presentations
  • Prospects and client love it.
  • It saves a ton of time.
  • SEMRush,Adobe Connect,ispionage,MajesticSEO
It's a key element to my Digital Marketing surveying efforts. Often it proves to have been more accurate, once I have access to Analytics tools such GA or SiteCatalyst, in comparison to its own competitor-set.
Very well suited to competitive analysis. Less appropriate for seeking out some assuredly accurate numbers, as I need to use SpyFu in concert with Woorank, SEMRush, iSpionage, Compete.com, Conductor, SEO Profiler, Majestic SEO, SERPAnalytics and Nibbler, at least to really get a handle on the trends in traffic for competitors that I'm assessing.

Using SpyFu

I've used the tool for years and its reliable, very helpful.