Item: Tealium Customer Data Hub
Rating: 9
Author: Plinio Goncalves

Overall Satisfaction with Tealium Customer Data Hub

Use Cases and Deployment Scope

We use Tealium to receive data from our digital environments by data layer (Tealium IQ), activate by Audience Stream and Event Stream, and integrate with offline databases. We could solve some problems with LGPD; we practice some activations with e-mail MKT and other applications like that.

Pros and Cons

Pros

Connections with other platforms.
Set audiences easily.
Publications and roll back in the environments (QA ,STG ,PROD).

Cons

The interface for the business area understand better.
Warning e-mails.
Conversions from audience.

Most Important Features

Cart Abandoner.
Integration by server side with marketing platforms.

Return on Investment

Increase the revenue with the activations in social media.
Optimization of the cost of website developers is needed because we could implement some scripts using Tealium on the website.
Feed Catalog with differents paid media.

Support Rating

Well, in the moments that we had problems, they helped us, but in some points related to improving the account and use cases, we didn't have good communication.

Key Insights

Do you think Tealium Customer Data Hub delivers good value for the price?

Yes

Are you happy with Tealium Customer Data Hub's feature set?

Yes

Did Tealium Customer Data Hub live up to sales and marketing promises?

Yes

Did implementation of Tealium Customer Data Hub go as expected?

Yes

Would you buy Tealium Customer Data Hub again?

Yes

Other Software Used

Adobe Analytics

Likelihood to Recommend

In my experience, Tealium Customer Data Hub easily integrates with media platforms and sets audiences, but it is very important for the US to analyze the results and warn of some integrations at this moment. This is what we are building with Tealium.

Comments

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Tealium Analisys from a P.O view.

Modules Used