Tealium works great for us, and here's why
April 15, 2015
Tealium works great for us, and here's why
Score 10 out of 10
Vetted Review
Verified User
Overall Satisfaction with Tealium iQ Tag Management System
It is used to implement lines of code on our website for Adometry, Adobe Test & Target, Floodlight tags, etc. It's simply a tool for us to use versus having to use our dev team to implement. It is currently only used by our marketing department for our website but can and may be expanded to other initiatives.
Pros
- Instant access to the code implemented on our site
- Allows us to get the data from across multiple channels
- Removes the dev cycle from getting changes made
Cons
- As an intermediate user, it's complex to understand where to start when something needs to be implemented.
- Switching between tabs works, but wonder if it could be improved upon when building out your data needs.
- Some input fields allowed me to input wrong javascript that goes against how it should be built...should have a checker.
- Ability to see data in real-time.
- Combines data from our first-party and third-party sources.
- Helps us understand our customers better to serve them the information they're looking for.
- none
At the time of implementation, no one else was in consideration. We considered Adobe tag management later on during a transitional period but it was concluded that Tealium offered what we were looking for and provided the solution we were in need of.
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