Treasure Data| Data is what you need!!
March 04, 2021

Treasure Data| Data is what you need!!

Gurveen kaur Sethi | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Treasure Data

Treasure Data is currently used in several departments & soon will be rolled out for all the business lines at MSIL.
It is really helpful in providing insights about customer journey basis which improvements have been done. We are also able to do smart targeting of audience for relevant Campaigns. Suppression of audience from campaigns when required is also achieved using TD.
  • Great in client servicing & project management.
  • Ample knowledge about technology & platforms.
  • Help in scenarios to resolve existing business problem.
  • On tool front, Reporting dashboards in TD using can be seen as an area for improvement.
  • Cost for lead in Marketing campaigns have been optimised using audience creation in CDP.
  • Personalization for web & app at the same time.
  • ML models.
Customer Data Platform powered by TD provides details on customer journey & individual mapping as well. GA provided aggregate level data and not the customer details. We can focus in unknown customers as well using cookie data using CDP. Custom attribution model can be created in CDP which cannot be done GA.
Well suited scenario
1. Personalization on digital assets can be driven by the specific audience set which can be churned out of TD.
2. Targeting of audience for Marketing campaigns.