Cision Reports Illustrates Earned Media ROI
July 27, 2016
Cision Reports Illustrates Earned Media ROI
Score 9 out of 10
Vetted Review
Verified User
Software Version
TrendKite
Overall Satisfaction with Cision Communications Cloud
Cision Communications Cloud (TrendKite)* is used by two teams to track mentions of our company in print, broadcast and web. We were looking for a tool that would allow our teams to develop reports emphasizing the return on investment of public relations to upper management as well as pull news clips, track social media amplification and compare our share of voice in the media to similar organizations.
*[This review was written before Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.]
*[This review was written before Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.]
- The search function allows for targeted reports and pulls articles from print, broadcast and web that meet the parameters.
- The ad equivalency widget allows use to easily provide a snapshot to the senior team of the return on investment of public relations/earned media.
- Cision's customer service is superb and accessible when needed. We appreciate the chat feature in the platform, which allows us to receive support in a timely manner.
- We would like to see more integration with social media. Currently, the only social media function is "social amplification," which allows the user to only see articles that were shared by the media outlet on the web. This does not account for total social media mentions or content posted by the media on their social media channels.
- The clip function only pulls in the first mention of the organization, which typically takes place during a teaser, which does not allow us to download the full clip. We need to use Cision's chat forum to speak with a customer service representative to download the full clip.
- Designing a search can often be confusing and I tend to need an account architect to help develop the best searches. It may be helpful to include a handy info chart to the advance search term page to help the user use the proper terminology.
We use other platforms and we have found that Cision Communications Cloud (now with TrendKite) meets our needs over Cision (pre-TrendKite) and Meltwater. The customer service with Cision is superb compared to these two platforms. Additionally, Cision Communications Cloud is very user friendly and the reports it generates are high level and what we're looking for when reporting to our senior staff. We pair Cision Communications Cloud with Sprout Social for a social media monitoring platform as Cision does not have a robust social media function. It would be great to be able to use one service. However, we found this combination works well for our team.