Cision Reports Illustrates Earned Media ROI
July 27, 2016

Cision Reports Illustrates Earned Media ROI

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

TrendKite

Overall Satisfaction with Cision Communications Cloud

Cision Communications Cloud (TrendKite)* is used by two teams to track mentions of our company in print, broadcast and web. We were looking for a tool that would allow our teams to develop reports emphasizing the return on investment of public relations to upper management as well as pull news clips, track social media amplification and compare our share of voice in the media to similar organizations.
*[This review was written before Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.]

Pros

  • The search function allows for targeted reports and pulls articles from print, broadcast and web that meet the parameters.
  • The ad equivalency widget allows use to easily provide a snapshot to the senior team of the return on investment of public relations/earned media.
  • Cision's customer service is superb and accessible when needed. We appreciate the chat feature in the platform, which allows us to receive support in a timely manner.

Cons

  • We would like to see more integration with social media. Currently, the only social media function is "social amplification," which allows the user to only see articles that were shared by the media outlet on the web. This does not account for total social media mentions or content posted by the media on their social media channels.
  • The clip function only pulls in the first mention of the organization, which typically takes place during a teaser, which does not allow us to download the full clip. We need to use Cision's chat forum to speak with a customer service representative to download the full clip.
  • Designing a search can often be confusing and I tend to need an account architect to help develop the best searches. It may be helpful to include a handy info chart to the advance search term page to help the user use the proper terminology.
We use other platforms and we have found that Cision Communications Cloud (now with TrendKite) meets our needs over Cision (pre-TrendKite) and Meltwater. The customer service with Cision is superb compared to these two platforms. Additionally, Cision Communications Cloud is very user friendly and the reports it generates are high level and what we're looking for when reporting to our senior staff. We pair Cision Communications Cloud with Sprout Social for a social media monitoring platform as Cision does not have a robust social media function. It would be great to be able to use one service. However, we found this combination works well for our team.
Cision Communications Cloud is well suited for tracking multiple organizations or stories/product launches/announcements/etc all in one place. Using the advance search function, the user can create very specific searches to find relevant articles. It is also suited for comparing organizations share of voice in media coverage. Cision Communications Cloud is less appropriate for social media tracking, mentions, and engagement.

Transition from TrendKite to Cision Communications Cloud

Cision's customer service is excellent. I've never had a problem in reaching my account representative or the chat forum. The response to my issue is always timely and helpful. I truly appreciate the time the customer success representative took to resolve my problem, develop the best advance search (even if that meant getting an account architect to help), and pulling media clips quickly when I have a deadline to meet.

Using Cision Communications Cloud

I think Cision Communications Cloud is very user friendly. However, I've had difficulty developing accurate advance searches and have needed to seek help from the customer success team in order to get the results I need. Additionally, downloading a broadcast clip can oftentimes be ineffective as it only pulls in the recording after the keyword was mentioned, which can happen in a tease before a commercial. I've needed to ask for the full clip from the Cision team using the chat forum.

*This review was written before Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.

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