Cision Communications Cloud is a comprehensive communication suite
April 11, 2018

Cision Communications Cloud is a comprehensive communication suite

Stefan Vadocz | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

TrendKite

Overall Satisfaction with Cision Communications Cloud

Cision Communications Cloud (TrendKite)* is used mostly in the communication department, but it provides valuable insights for the whole company. Especially the reports feature.
*[This review was written before Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.]

Pros

  • Industry dashboard is a very comprehensive way to track the communication landscape around the company and brands.
  • Reporting features of Cision Communications Cloud are very powerful. It creates reports in a snap and the reports can be easily modified.
  • I like the opportunity to drill-down on individual widgets to see the information in more detail.

Cons

  • It is tracking publicity globally and it is a bit hard to narrow searches just to one particular language or country.
  • I would like to use some other features, but I am lacking the budget for those. Maybe some option to buy services for shorter period, i.e. campaign, instead of yearly contract will help.
  • Sometimes I get lost in searches. I am not sure if they are still relevant over the time.
Clear and concise dashboard solution that adapts to the needs of user. Easy reporting feature. Ability to drill-down to individual results. A strategic approach to communication planning.
It saves a lot of time in coverage analysis. It does not track all the media, but it does well when providing a picture around the brand or company. Maybe the data is not perfect, but to have some data is much better than not have them.

Transition from TrendKite to Cision Communications Cloud

Support is proactive, quick, listens to the customer. I think it's one of the best customer experience you may get in this space.

*This review was written before Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.

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