Overall Satisfaction with Cision Communications Cloud
Cision Communications Cloud (TrendKite)* is used mostly in the communication department, but it provides valuable insights for the whole company. Especially the reports feature.
*[This review was written before Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.]
*[This review was written before Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.]
- Industry dashboard is a very comprehensive way to track the communication landscape around the company and brands.
- Reporting features of Cision Communications Cloud are very powerful. It creates reports in a snap and the reports can be easily modified.
- I like the opportunity to drill-down on individual widgets to see the information in more detail.
- It is tracking publicity globally and it is a bit hard to narrow searches just to one particular language or country.
- I would like to use some other features, but I am lacking the budget for those. Maybe some option to buy services for shorter period, i.e. campaign, instead of yearly contract will help.
- Sometimes I get lost in searches. I am not sure if they are still relevant over the time.
Clear and concise dashboard solution that adapts to the needs of user. Easy reporting feature. Ability to drill-down to individual results. A strategic approach to communication planning.