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Excellent Account Management and Slick Software
May 29, 2018

Excellent Account Management and Slick Software

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version

TrendKite

Overall Satisfaction with Cision Communications Cloud

Our Corporate Communications team (which manages PR, Investor Relations, and Corp Comms) uses Cision Communications Cloud (Trendkite)* to evaluate Evolent's public relations presence. For instance, we're always interested to get a sense of how many media mentions our company gets, and which of those are based more on the financial side (e.g. earnings) and how many are focused more on earned media focused on our business and clients. We also use Cision Communications Cloud to see which stories about health care policy legislation are read the most online and to stay on top of value-based and healthcare policy and other news.


*This review was written before Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.
  • Slick interface, very user-friendly
  • Attentive and responsive account management
  • Clear interest in making sure our company gets what we need out of the product.
  • Still getting a lot of irrelevant search terms coming up
  • The search term (Boolean) setup requires account management involvement
  • The email digest formatting could be a bit easier to read or have some headlines, something that draws the eye
N/A - I wasn't part of the buying process but I believe we used Meltwater before, and I used it in a previous job.
Cision Communications Cloud (TrendKite)* is well suited as a supplement to a PR agency or Corp. Communications team's analytics focused on media mentions and other PR spotlights. It can also be well suited for Marketing to see what competitors are up to in the marketplace. That said, Cision Communications Cloud has a slick interface but does seem to stumble a bit with some search terms. I think it's mostly a situation where you need to work closely with your account manager to uncover any issues and ensure your search terms are correct and aren't pulling in irrelevant results.

Transition from TrendKite to Cision Communications Cloud

Very attentive account management, but not overly intrusive. Monthly check-ins and a clear interest in helping us customize the platform so it meets our needs.