Item: Cision Communications Cloud
Rating: 9
Author: Verified User

Overall Satisfaction with Cision Communications Cloud

Use Cases and Deployment Scope

Cision Communications Cloud (TrendKite)* is being used as main PR tool across several markets in the group, both for analyzing and reporting. It's quite important for us to follow up the performance of our PR communications with so many different brands and markets, and also differentiate which coverage is relevant for each one. In this point, this tool is doing a great job, with accurate information and great user experience at the time to manipulate the data.

*This review was written before Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.

Pros and Cons

Pros

Mention notifications. The alerts you set up for your brand mentions are really accurate, and allows you to stay tuned about what the media is informing about your business.
User experience. The way Cision provides the data allows the user to modify, review, and analyze the performance of PR activities in a really simple way.
Export the dashboards. It's great to share results and dashboards, not needing the help of external tools or extra documents.

Cons

Integration with Social Media. This channel is becoming even more important than PR coverage, and it's always key point to be involved on Social communications. It's being integrated a better and deeper integration of Social discussions, but I haven't tried yet.
Easier set up for search settings. Right now to get an accurate track of a specific campaign, we need to request the TrendKite team to build a dashboard with the proper settings. Would be nice to have the same accuracy with easy metrics to modify by ourselves.
Native mobile app. Ability to check the results by an application would be a really strong point.

Alternatives Considered

I was not involved in that decision, but I would select it mainly because of the accuracy and its user friendly platform that allows big organisations to be aligned when it comes to reporting. Always with the guarantee of precise tracking performance. This is definitely key for a successful strategy and great alignment.

Likelihood to Recommend

Based on my experience, Cision Communications Cloud (TrendKite)* is a great tool to follow up the performance of your PR comms, both analyzing and reporting on them. But it's true that so far, I didn't experience the potential to be used as main content and Social Media tracker, able to unify the content channels by one tool, forgetting about other complementary applications needed for these channels.

Transition from TrendKite to Cision Communications Cloud

Support Rating

Based on my experience, the main support I received was for training purposes, and these were great. A fully dedicated trainer was assigned to me for going through the tool deeply, and also provide me with some further examples based on specific campaigns we ran in the past. Also she is updating me by mail with all main changes and features that the tool may apply.

Comments

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Accurate and user friendly, great tool!

Software Version