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Great tool for PR measurement
October 26, 2018

Great tool for PR measurement

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

TrendKite

Overall Satisfaction with Cision Communications Cloud

Cision Communications Cloud (TrendKite)* is used by the public relations team to monitor and analyze media coverage. We track daily media mentions with the newsletter tool and then analyze on a weekly and monthly basis. We're particularly interested in looking at volume of coverage, share of voice, competitor news, key message pull through, sentiment and SEO value. It is currently only used by the marketing team. For PR, it allows us to understand how we're positioned in the media and what messages are resonating organically.


*This review was written before Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.
  • Cision does a really great job with data visualizations and communicating numbers in an easy to understand method.
  • The platform is really user friendly and easy to use.
  • The support team at Cision is great, they are highly responsive - especially on chat. We're able to resolve issues quickly.
  • The ability for non-subscribers to click through the data visualizations has been great. It makes it easy to share with others and for leaders to click through and read the associated coverage.
  • The search tools don't always pick up all of the coverage or will sometimes pull in irrelevant content, which requires more clean up from our team to make sure the numbers are accurate.
  • The account teams have had a lot of turnover so it can be difficult to know who to reach out to via email.
For media measurement, Cision Communications Cloud (TrendKite)* was a much easier to use product that had more features that would help us evaluate the value of PR. Also, the data is presented in a much more visually interesting way that works well for presenting to other teams. It might have slightly fewer total outlets but all of our relevant coverage has been captured and it rarely misses anything.
Cision Communications Cloud (TrendKite)* is great a PR measurement tool, it has lots of functionality and really focuses on helping you show the value of PR in terms of SEO, site traffic and company positioning. It works well if you want to look at metrics and quantify the role of PR. If you're interested in social media or non-traditional media sites, or print news it isn't a great tool for those things, but there may be add-on services you can purchase to collect that data.

Transition from TrendKite to Cision Communications Cloud

The support team is really responsive and helpful, especially via the chat function on the website. We can usually resolve any issues quickly or within a day and they are great about helping make updates to dashboards and searches to make sure we're capturing all the information we're looking for. I feel like they've continued to support us even after the on-boarding, and it's great to be able to rely on them to make the platform more user friendly.