Great for earned media monitoring and insights!
February 26, 2019

Great for earned media monitoring and insights!

Paul Doyle | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version

TrendKite

Overall Satisfaction with Cision Communications Cloud

We use Cision Communications Cloud (TrendKite)* to monitor earned media for our clients or to gather intelligence to serve as the foundation for strategic recommendations for clients and prospective clients. We are a communications agency of about 20-25 practitioners, about 60% of which use Cision regularly.


*This review was written near the time Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.
  • Provides us insight into the reporters and/or media outlets that have the most impact.
  • Gives us a great sense of the geographical spread our clients are seeing with earned media coverage.
  • Allows us to pull out key messages from earned media coverage to ensure that our spokespersons are effectively delivering said key messages via media interviews and other communications.
  • Social media tracking
  • Pulling in all coverage/not missing key articles
I find their customer service to go above and beyond the others, while also matching (and sometimes beating) the technical abilities and pricing.
Great for earned media tracking and reporting out findings to clients or internally.

Transition from TrendKite to Cision Communications Cloud

I have always found the Cision (TrendKite)* team to be extremely helpful and responsive, as well as flexible with our requests/needs.