Great for earned media monitoring and insights!
February 26, 2019
Great for earned media monitoring and insights!
Score 8 out of 10
Vetted Review
Verified User
Software Version
TrendKite
Overall Satisfaction with Cision Communications Cloud
We use Cision Communications Cloud (TrendKite)* to monitor earned media for our clients or to gather intelligence to serve as the foundation for strategic recommendations for clients and prospective clients. We are a communications agency of about 20-25 practitioners, about 60% of which use Cision regularly.
*This review was written near the time Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.
*This review was written near the time Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.
Pros
- Provides us insight into the reporters and/or media outlets that have the most impact.
- Gives us a great sense of the geographical spread our clients are seeing with earned media coverage.
- Allows us to pull out key messages from earned media coverage to ensure that our spokespersons are effectively delivering said key messages via media interviews and other communications.
Cons
- Social media tracking
- Pulling in all coverage/not missing key articles
I find their customer service to go above and beyond the others, while also matching (and sometimes beating) the technical abilities and pricing.
Comments
Please log in to join the conversation