TrendKite for a Global Software Company
🔷 Inez Corrêa de Sá | TrustRadius Reviewer
February 26, 2019

TrendKite for a Global Software Company

Score 10 out of 10
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Overall Satisfaction with TrendKite

Trendkite is being used on a daily basis for Alerts on when our company appears in the news, as well as for internal reporting, since TrenKite is connected to our website and website traffic. Next step should be to 'link' it up to our social Media platforms, so that our reporting is even more complete.
  • Best thing is not actually the platform or Trendkite, but the people behind it. They are available it seems ALL THE TIME, so if you forget how to quickly retrieve something it is very easy to get in contact with any of the customer service people and they all seem to have the same high level of experience and knowledge with the platform.
  • Interface usability - has the essentials and doesn't really let you get lost. There's room for improvement, of course, but all in all it's very straight forward.
  • Being able to see the geographical scale of the news, by importance and geographical areas. That notion and vision is very important for ANY business that sells beyond borders.
  • Limitless reports, to fit your every stake and shareholder needs - that can be replicated just by changing the dates - so you don't have to do a new one each time.
  • Specific Stake and Shareholder summary reporting examples: TrendKite has a lot of data and many times the question is more 'how to present' the data than the data itself. For that, it would be great (especially for professionals with fewer years of experience) to have some guidelines. For instance, if by answering 3-5 questions, like what is the main point you want to make of this report, who is your audience, etc, a report example would be suggested :-)
  • USER INTERFACE: has room for improvement, graphically and also when it comes to getting quick queries answered 'in your palm', through a mobile app, for instance, instead of always having to login through your computer.
  • Quantification of our public and press relations has been from zero, none, NADA, to much. So 100% there!
  • Realise than when efforts are low in therms of putting news and activity 'out there' that directly and negatively impacts our presence and website activity.
  • Transparency in results - which is very difficult to do unless you work in Finance or Sales.
Best support I've ever encountered in ANY software purchase. Always available, through the phone, chat text, email. Always get back to you if, by any off chance, you are contacting outside of normal office hours or at any other time when it was not possible (weekends, public holidays). I don't think I've ever caught any of the support team totally out of office hours, but I wouldn't be surprised if even then, TrendKite has a support mechanism available.
This point of how we use Trendkite to shape our messaging to the market has had less impact in our case. I think this really depends on the company and the organisational setup and behaviours. In terms of strategy itself, I think it will influence highly as we get into the marketing and PR strategy, after completion of a year of TrendKite (we are a couple of months still away).
Any business that prides itself in building, maintaining and growing its knowledge in the market, brand and reputation should look into TrendKite. Any business needs to look at market trends and movements as well - TrendKite is key for that, also in the cases where you are a company that is involved (actively or passively) in mergers and / or acquisitions, new business streams, unprecedented opportunities.