A beginning journey towards successful Global PR Measurement and Guidance
March 11, 2019
A beginning journey towards successful Global PR Measurement and Guidance
Score 7 out of 10
Vetted Review
Verified User
Software Version
TrendKite
Overall Satisfaction with Cision Communications Cloud
[Cision Communications Cloud is being used] by marketing professionals in one organisation in several regions (EU, US and APAC).
The main user is the Global PR Specialist, who is using Cision Communications Cloud (TrendKite)* to measure the impact of PR initiatives on a global scale.
The reason Cision (TrendKite) was selected is the fact the tool can measure publications in multiple languages on a global scale and get the direct point of contact.
*This review was written near the time Cision aquired TrendKite. TrendKite is now part of Cision Communications Cloud.
The main user is the Global PR Specialist, who is using Cision Communications Cloud (TrendKite)* to measure the impact of PR initiatives on a global scale.
The reason Cision (TrendKite) was selected is the fact the tool can measure publications in multiple languages on a global scale and get the direct point of contact.
*This review was written near the time Cision aquired TrendKite. TrendKite is now part of Cision Communications Cloud.
- Onboarding: good understanding of our business needs and setting up dashboards needed for that.
- Dashboards: attractive visual dashboards and competitor analysis
- Reporting: easy to share reports with a lot of functionality for non-registered users
- Incomplete data: unfortunately each month [there are] still a lot of (highlight) publications missing, which at this point makes me not trust the data yet.
- Reporting edit limitations: would appreciate if it was possible to also edit blank pages in the reporting area, so after a specific launch more info/pictures can be shared to give an impression of the entire launch. Now I still link to Cision Communications Cloud from a PowerPoint deck.
- Print publications: not clearly visible as they are published in print.
- Mention, Coosto and Meltwater Media Intelligence Platform
- support/direct contact
- global reach/coverage
- pricing
- Google Analytics integration possibility
- unlimited amount of mentions/clips that are visible.