A beginning journey towards successful Global PR Measurement and Guidance
March 11, 2019

A beginning journey towards successful Global PR Measurement and Guidance

Anonymous | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Software Version

TrendKite

Overall Satisfaction with Cision Communications Cloud

[Cision Communications Cloud is being used] by marketing professionals in one organisation in several regions (EU, US and APAC).
The main user is the Global PR Specialist, who is using Cision Communications Cloud (TrendKite)* to measure the impact of PR initiatives on a global scale.

The reason Cision (TrendKite) was selected is the fact the tool can measure publications in multiple languages on a global scale and get the direct point of contact.


*This review was written near the time Cision aquired TrendKite. TrendKite is now part of Cision Communications Cloud.

Pros

  • Onboarding: good understanding of our business needs and setting up dashboards needed for that.
  • Dashboards: attractive visual dashboards and competitor analysis
  • Reporting: easy to share reports with a lot of functionality for non-registered users

Cons

  • Incomplete data: unfortunately each month [there are] still a lot of (highlight) publications missing, which at this point makes me not trust the data yet.
  • Reporting edit limitations: would appreciate if it was possible to also edit blank pages in the reporting area, so after a specific launch more info/pictures can be shared to give an impression of the entire launch. Now I still link to Cision Communications Cloud from a PowerPoint deck.
  • Print publications: not clearly visible as they are published in print.
  • support/direct contact
  • global reach/coverage
  • pricing
  • Google Analytics integration possibility
  • unlimited amount of mentions/clips that are visible.
I started extremely positive with all the support and training, but now I feel it is stagnating a bit since the reports seem incomplete. Hope (and I have trust) it will get fixed soon :)

Cision Communications Cloud is suitable to gain quick insights in several countries on news announcements, track performance against competitors and to have insight on the long term performance of our efforts. Good to see trends/peaks, however on a detailed level it is sometimes incomplete.

Transition from TrendKite to Cision Communications Cloud

  • The process of onboarding and getting started with Cision (TrendKite) has been extremely good, very well supported by the team: 10
  • Now we are a bit longer on the way and, and I know I ask many questions, but the response time now seems a bit slower: 8
  • So that makes the average to a 9.

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