Cision is a PR professionals friend
Matt Kennicott profile photo
April 05, 2019

Cision is a PR professionals friend

Score 9 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with Cision PR Software

Cision PR Software is an invaluable tool to my PR firm. While only used by about five members of our entire organization, it addresses the needs we have as a public relations business. It is especially helpful as a tool for pitching reporters, finding contacts at specific news organizations, and updating staff and clients on daily news by topic.
  • The ability to pull lists of reporters - both national and international - is extremely helpful.
  • Getting industry news by client delivered to my inbox daily is a tool I highly recommend.
  • The lookup functions available when trying to find contact information is a tool I use on a regular basis.
  • The interface, at times, can be difficult to use.
  • Some of the functionality is a little buried in the interface.
  • Tracking press releases is not an intuitive feature. Some training is need on this feature to fully understand how it's used.
  • Cision has made me and my staff more productive overall. Less time is spent on searching out reporters and outlets.
  • The ability to build and save influencer and reporter lists helps save time and money on our efforts.
  • Not having to search for news or put an intern on searching for news is fantastic. I love getting client related information delivered directly to me.
Cision PR Software is perfect for the PR practitioner. It has all of the tools one needs to get a job done for a client and to do it well. I especially like the media monitoring function for getting client news delivered directly to my inbox on a daily basis. It's also a great tool with incredible search functionality for finding reporters and influencers by publication, location, specialty, and other ways.

I don't really use Cision much for sending press releases or pitches. The system can be a bit bulky at times and I have other ways of tracking my emails internally.