Using Cision Communications Cloud in the Healthcare PR Space
September 21, 2019

Using Cision Communications Cloud in the Healthcare PR Space

Elizabeth Zheng | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version


Overall Satisfaction with Cision Communications Cloud

Cision Communications Cloud (TrendKite)* is being used to monitor coverage for campaigns we are interested in and to keep track of our clients' media. We have used the service when creating our competitor analysis decks and results reports from our medical meetings. We use it across many teams as a supplemental way to track real-time coverage. It helps give us another way to track our clients daily traditional media coverage.
*[This review was written near the time Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.]
  • Real-time updates of earned media. Its a great way to be on top of coverage since our Google Alerts are delayed and doing a manual search more tedious than helpful.
  • Cision TrendKite support. We use an additional service for our social monitoring and the customer service and reply time TrendKite gives is leaps and bounds better. Every time I contact support, they have been extremely helpful and gotten back to me in a timely manner.
  • It is an easy and user-friendly back end. I have gone and edited searches on my own and it's been very easy and quick.
  • Cision Communications Cloud needs a function that allows you to filter out syndication. It's very difficult to do it manually and time heavy.
  • I wish there were more customization of tagging articles and being able to filter by those tags.
We have other tools for social listening since we don't have the social package for Cision Communications Cloud. Cision Communications Cloud / TrendKite is the only platform we use for earned media monitoring.
Cision Communications Cloud (TrendKite)* is great for daily earn media monitoring and general analysis for results reports. I feel like I would not use the results Cision Communications Cloud reports when it is a deck/report specifically on coverage, earned media or SOV. There are certain nuances that we want in those decks and Cision Communications Cloud doesn't have the customization which makes it easy for us to do it on the platform.

Transition from TrendKite to Cision Communications Cloud

I think Cision TrendKite support has been super helpful and has helped greatly with all our needs. Since we don't know what clients want us from the day to day, Cision TrendKite support being quick in responsiveness is super important because we want clients to get materials quickly and with great quality.