Cision Communications Cloud is a PR professional's tool with a ton of features, some better than others
October 09, 2019
Cision Communications Cloud is a PR professional's tool with a ton of features, some better than others
Score 7 out of 10
Vetted Review
Verified User
Software Version
TrendKite
Overall Satisfaction with Cision Communications Cloud
Our Communications Team uses Cision Communications Cloud (TrendKite)* for media monitoring and analytics. Real-time alerts on relevant media coverage goes out to other departments in the organisation.
*[This review was written near the time Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.]
*[This review was written near the time Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.]
Pros
- Media analytics.
- Real-time media monitoring.
Cons
- Boolean search that the media monitoring uses can result in false positives/negatives.
- The current media database capabilities are not great. Once Gorkana's capabilities are eventually integrated in the platform, I expect it will be much better.
Cision Communications Cloud was superior when it comes to media analytics.
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