Item: Cision Communications Cloud
Rating: 8
Author: Nick Bowman

Overall Satisfaction with Cision Communications Cloud

Use Cases and Deployment Scope

One of the measures of corp comms performance - Cision Communications Cloud (TrendKite)* helps us to get a view of our competitive/peer relative performance. We use it also to track how we do in target pubs and key message association.
*[This review was written before Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.]

Pros and Cons

Pros

Quick, visual reports
More or less instant coverage reporting

Cons

Picks up ads quite often
Misses print coverage

Alternatives Considered

Meltwater Media Intelligence Platform, Signal and Pulse Insights

Honestly - the leading solutions are pretty similar. Cision backing will probably allow TrendKite to offer more than most over time.

Likelihood to Recommend

Use Cision Communications Cloud to supplement agency reporting for a more trustworthy picture of how your company is doing across the media landscape.

Transition from TrendKite to Cision Communications Cloud

Support Rating

Generally good but requests aren't always followed through on (though recently this has drastically improved)

Comments

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Christopher Branding
(Vendor Representative) commented 4 years ago
Nick, thanks for updating your review and letting us know how the transition went. Glad to hear it smooth and that you didn't experience any disruptions. As always, please let us know if there is anything we can assist you with regarding your service.

Solid comms reporting platform

Software Version