Good tool for measuring PR results, especially for reputation-obsessed clients
October 28, 2019
Good tool for measuring PR results, especially for reputation-obsessed clients
Score 5 out of 10
Vetted Review
Verified User
Software Version
TrendKite
Overall Satisfaction with Cision Communications Cloud
It's used by some account teams to track traditional and social media coverage of our clients and their competitors. It addresses the need for media "listening" that's essential to the marketing/public relations business: we need to have a complete, up-to-date understanding of what's being said about our client companies in public forums. Cision Communications Cloud (TrendKite)* allows us to automate the research required to perform this function.
*This review was written near the time Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.
*This review was written near the time Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.
- Visualize data. Auto-generated reports with graphics are easy to understand and convenient to send directly to clients.
- Discover news coverage. Cision Communications Cloud usually finds all relevant mentions of companies and other search terms.
- Customer service. Support staff is generally responsive and helpful in meeting specific needs and custom requests.
- Better vetting/filtering of search results. Results often include duplicate or irrelevant content.
- Email notification settings. Too many unnecessary emails are sent to users. I've tried to unsubscribe from email alerts many times but still receive them.
Cision Communications Cloud was cheaper and has a simpler interface. Data reports are well-formatted and can be sent to clients without editing or translation.