Do you want a globally consistent media tracking tool or a market specific one?
February 18, 2020
Do you want a globally consistent media tracking tool or a market specific one?
Score 3 out of 10
Vetted Review
Verified User
Software Version
TrendKite
Overall Satisfaction with Cision Communications Cloud
Cision Communications Cloud (TrendKite)* is being used globally by the company and every market PR is asked to use the platform for consistent monitoring of media coverage worldwide. From what we've experienced considering the evolving nature of media, market differences, using a single tool and platform has proven difficult in order to fully cover our media results and to be able to measure them.
*This review was written near the time Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.
*This review was written near the time Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.
- Support service by an account manager that always does their best to help.
- Simple and easy use of the system.
- The monitoring mechanism is not clear with many key clippings missed out and we often to provide what we locally monitored in order to be reflected in the Cision system.
- Automatic dashboard creation would have been helpful for a start up.