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A complete ABM package!
September 05, 2021

A complete ABM package!

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with Triblio

Triblio is a SaaS product we brought on to help us with our ABM program. Marketing is the ones who are operating in the platform on a day-to-day basis, but the sales team is also a huge beneficiary. We use it for ABM-based advertising, site customizations, account intent data, account activity notification to the sales team, account intelligence pulled into Salesforce.
  • Provides sales relevant account level activity
  • Shows us account level traffic to our website
  • Allows us to target specific accounts with advertising
  • Allows us to customize our site based on specific accounts
  • Salesforce widget could use a visual update
  • Salesforce widget slow to update with data
  • Salesforce widget requires a Chrome extension as opposed to be native in SFDC
  • Increased sales account [visibility]
  • Targeted website engagement
  • More effective advertising spend
Overall our account support representative is very attentive and tuned in to what we are trying to accomplish. They are always willing to pop into our account and double-check any campaigns we have running, look into any problems we are having and get to the bottom of any issues we may be experiencing.
I will commonly ping our rep before I launch a more complicated campaign and have them review our setup. They are always happy to go in, look at what I have put together, and then provide suggestions or let me know where I might have gone wrong given what I've told them are my objectives. This is always at an unscheduled time, but I always end up with a quick turnaround.
Demandbase for just the base product was way more than I ended up paying for Triblio. If I were to level up Demandbase with all of the various add ons to bring it up to the functionality that Triblio provides it would cost a fortune.

We actually used Terminus and moved away from it. It was an ok platform. It had a lot of shortcomings internationally.

Do you think Triblio delivers good value for the price?

Yes

Are you happy with Triblio's feature set?

Yes

Did Triblio live up to sales and marketing promises?

Yes

Did implementation of Triblio go as expected?

Yes

Would you buy Triblio again?

Yes

I have found that Triblio has bundled in quite a few tools that other ABM platforms charge exorbitant fees for. In many cases, you'd need multiple vendors to cover all the functionality that Triblio has. I think there [are] some places in overall UI polish and application speed that is a bit lacking compared to others. But for the most part, I've been very happy with it.