It's 2019. You have to have great reviews.
October 09, 2019

It's 2019. You have to have great reviews.

Shannon Cardwell | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with TrustRadius for Vendors

We are using TrustRadius to gather insightful feedback from our customers as well as providing useful information for buyers who are researching cloud products.

Pros

  • It provides our company in-depth information on how our customers are using our products, which we can use to educate our sales teams.
  • As our reviews and ratings count grows, we are better able to reach our customers with the answers and information they need, from end users just like them.
  • Our brand is able to move further into the consideration set of cloud providers due to a consistently increasing number of proof points from happy customers.

Cons

  • The backend data available should be expanded to show sourcing/campaign data (i.e. what tactics drove the reviews & ratings).
  • A ready-made tracking link creator would be useful to reduce potential error.
  • A ready-made list of tactics to deploy based on the strength of a brand's review presence would be helpful in getting a program up and running.
  • We've grown our presence on TrustRadius almost two fold, which in turn is growing our influence in a very competitive cloud market.
  • We've been able to arm our sales teams with intent data for conversations with both prospective and current clients.
  • We've been able to infuse our marketing with examples from real-world customers, increasing trust and effectiveness.
TrustRadius has gathered very insightful information from our customers around their specific use cases, which can be extremely valuable for our internal teams. In addition, they have gathered the cons experienced by our customers, which is used by our product development teams to continue improving upon, thus creating a better experience for end users.
Our company works across a variety of peer review sites. We see extreme value in TrustRadius over competitors due to the depth of insight and information made available through thorough reviews.
It has helped me to better understand how to reach customers, how to meet them where they are, and utilize those touch points to reach my org's end goals. It has also helped pivot our company from depending too heavily on traditional market research and analyst reports, leveraging a new, rich source of information.
It is well suited for companies who:
  1. Want to influence the buying cycle
  2. Want to capture mind share
  3. Want to increase their relevancy in a given market
  4. Want to arm their business with competitive intelligence
  5. Want to enhance their marketing with real world proof points

Comments

  • Jennifer Griffin | TrustRadius Reviewer
    Jennifer Griffin
    (Vendor Representative) commented 6 years ago
    Hi Shannon, Thank you for your insightful review and feedback - much appreciated! I'm glad to see that you have been able to leverage all the great feedback you've collected and that your organization is using this data in their sales cycle. Utilizing your own customer voice will go a long way, as you know! We are making some investments in our data/reporting structure, so hopefully you'll see some updates on that front in the near future! Additionally, we are currently revamping our new customer onboarding and will take your feedback into consideration as we put the finishing touches on this process. Thanks, Jennifer Griffin VP, Customer Success - TrustRadius

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