TrustRadius Has Data for Days!

We use TrustRadius (TR) to manage our peer review program. It feeds data into our competitive intelligence and intent teams, as well as content into our Voice of Customer and content teams. We leverage it to improve our presence on TrustRadius sites that we manage and feed the reviewers that opt-in to the reference program into our customer advocacy program as well. Review stats are ones that we review quarterly as see as a direct reflection of what customers think of our products.

It drives reviews that are very custom to the products we offer. The custom questions options allow us to not only ask specific questions but to also use our own messaging and language in the questions, which gives customers more consistency across their engagement with us.

We have been able to gather quotes that are great for tagging in widgets from custom questions. As stated earlier, it also allows us to control the language and prompts to our customers that are very specific to our messaging and language.

We also invest in a direct competitor of TrustRadius, G2. Both have their own strengths and weaknesses and both know what they bring to the table. TrustRadius, in specific, has data for days and that's what we utilize most from them.