Item: Twilio SendGrid
Rating: 6
Author: Verified User

Overall Satisfaction with Twilio SendGrid Email Marketing

Use Cases and Deployment Scope

When our startup was still under ten people we needed an email solution for our users and for us to use to send automated emails. We were looking for a tool that was simple and could plug into our API. SendGrid delivered on that and we have been using it for a few years now.

Pros and Cons

Pros

Good API capabilities.
Easy onboarding and use.
Good support team.

Cons

Not as many capabilities and automation as others.
Basic email templating.
User-interface is okay, but could really be improved.

Return on Investment

Provided us with a starter email package.
Easy to integrate API.
Overall positive experience at the beginning stages.

Alternatives Considered

Mailchimp

We considered using Mailchimp from the beginning but we weren't in a place where we needed everything Mailchimp had to offer and we needed a simpler solution that was easy to implement and use. SendGrid served us well as a bigger stage company with limited funds and needs but now we are looking at switching to something more.

Other Software Used

Mailchimp All-in-One Marketing Suite

Likelihood to Recommend

I think for a company that is small and doesn't have vast marketing or email needs SendGrid would be a good and appropriate solution. Instead of paying for an expensive and elaborate tool, you could use SendGrid till the marketing and emailing needs grow. At that point, it might make sense to switch to something a bit fancier that has better reporting and automation.

Twilio SendGrid Feature Ratings

Comments

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A decent, simple solution